How KX scaled to over 100 studios with Hapana
Out with the old and in with the new. KX migrated over 52 studios in less than 42 days and scaled to 100+ studios with Hapana.
First, a bit about KX Pilates.
A global pioneer in the Pilates space, KX Pilates is a boutique fitness studio chain that specializes in dynamic reformer Pilates classes.
KX’s methodology is founded upon the ‘Kaizen Xperience’, originating from the Japanese philosophy of ‘kaizen’ or ‘change for the better’.
The 50 minute workouts have 3 different levels of difficulty; beginner, intermediate and advanced creating a workout class that is designed for members of every fitness level.
In 2018, KX Pilates had 50 studios. Since then, KX has more than doubled its number of studios to over 100, making them the largest reformer studio franchise in Australia.
KX Pilates plans to continue its expansion in the coming years, with plans to open new studios in Australia, New Zealand, China, Singapore, Taiwan and Indonesia.
"The most important thing we were looking for in a technology partner was someone who could listen and work closely with us to customise our needs. Hapana was very receptive and it was a 2-way street.”
Why did KX Pilates choose Hapana?
As KX continued to expand they were starting to find their legacy software ran on outdated technology which made it slow and complicated.
This software was also built for different types of businesses and industries, meaning the features needed for pilates studios just weren't available. On top of this, there were significant transaction fees which were a lot for their Franchise Partners.
Their legacy system was unfit for growth.
Their existing software wasn't built specifically for boutique fitness, and features for Pilates were limited. For example:
- Members were limited to their home studio only, and couldn't use different studios across their network.
- Transaction fees were high and created high costs for franchise partners through payment providers tied to the software.
- Technology was complicated and they had no access to onboarding support and training for new franchisees.
Aaron Smith, the founder of KX Pilates, shared, “MindBody was expensive and came with significant transaction fees that were a lot for our franchise partners.
"Additionally MindBody’s software ran on outdated technology that made it slow, complicated and expensive to make any custom changes. We needed a more flexible system.
Finding one that allowed us to avoid the excessive costs associated with building our own system was challenging."
How KX Pilates migrated 52 studios to Hapana in just 42 days.
Out with the old and in with the new. In 2018, KX migrated their 52 studios over to Hapana in just 42 days, officially launching the KX Booking System (KXS). KX were able to white-label Hapana’s software and customize many of the features to reflect their brand, values and plans for expansion.
Many franchisees owned multiple locations with the franchise so all teams worked together to make sure that everyone, including members, were unaffected by the migration.
A migration plan was set, approved and successfully executed within 6 weeks with training and onboarding for all franchise owners. Hapana’s CEO & Founder Jarron Aizen personally oversaw the migration and was quick off the mark to fix any issues that arose.
Key stats following the migration:
- 100k members
- 2 million class check-ins yearly
- 190 app downloads
- 29k daily active users
- +30% member growth year-on-year
- 5.5k bookings daily
- +90% retention rate
“When onboarding a new location, Hapana assists us in getting everything ready. They cover everything from studio setup, branded templates, configurations, which we can use to roll out those sites.”
What platform features are important to KX Pilates?
Passport memberships
KX members can book into any studio, and easily change their home studio.
Highly configurable
Hapana solution is extremely customizable and tailored to Pilates studio needs.
Rapid global expansion
Payments and billing throughout Asia and multi language app capability
Streamlined operations
Fully automated workflows, branded studio templates, easy team scheduling
What is KX Pilates looking forward to?
A strategic partner for long term growth.
Working closely with the KX team, Hapana ensured that all configurable features for KX were rolled out on schedule whilst creating minimal impact for their clients.
Streamlining KX’s marketing campaigns with fully automated workflows to contact clients, assign tasks to team members, keep clients engaged and up-sell their product, KX were able to expand their business even further than before.
"Technology is number one for us. Having Hapana as a partner to be able to execute our outcomes inside the studio is essential. It's the beginning point and it's the end point of what we do. We know when we go into a new market, we have that consistency with Hapana"
Join 1,000+ businesses growing with Hapana
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