Effective spin class marketing is the first step toward having an amazing spin studio class. Without the help of some marketing techniques, you’re missing out on an opportunity to gain a further reach beyond your studio’s walls.
Marketing your spin studio classes can help you broaden your audience, grow your membership, and increase your revenue. In today’s digital world, marketing involves more than just posting flyers on local bulletin boards. With the increasing amount of spin studios popping up across the country, you’ll have to get creative to help your classes stand out from the crowd. Below are four ways you can begin to market your spin studio classes. With a little creativity and hard work, you can easily become a marketing expert.
Create a referral program
One of the best ways to get the word out about your spin studio classes is by word of mouth. While having amazing classes sometimes is enough to get your members talking to your friends, there’s nothing like a little incentive to get people talking more. Offering refer-a-friend programs in your studio is a great way to encourage current members to bring in more potential lifelong members for your classes. Proper referral programs will need to be worthwhile for both the current member. Try offering the current member a free class or credit on their monthly pass. Increase their rewards for every friend they bring in. And for the friend, offer their first class on the house as a welcome gift to your studio. Seeking other incentive ideas? Giveaway fitness gear from your studio store, one-on-one time with an instructor, or a discount on a monthly pass.
Set up events
A great way to set your studio apart from others and draw interest is to set up special events every month or couple of weeks. This could be something as simple as having a themed day, like “Throwback Thursdays” where you only play 80s dance music. It could also be setting up a racing event or a marathon where the proceeds go to charity. Having an event calendar readily available on your website and in your studio is a great way for members to see what’s going on in the coming months. Setting up special events gives you material to market and can draw in new customers with the hype and promise of a fun time.
Create partnerships with other local businesses
Instead of viewing other fitness studios as competition, try seeing them as potential partnerships. After all, you can use them to market your spin studio classes while you market theirs. Whether it’s a kickboxing class, a pilates studio, or a yoga studio, branching out into the world of other local fitness businesses can be a mutually beneficial relationship. Partnering with another fitness studios can extend your reach immensely. You can offer their members discounts or free trials to your spin classes while your members have the same deal – double win. Since spinning is such a niche workout, it’s more likely than not that your members are interested in trying out other styles of fitness like a restorative yoga class to stretch out after a hard class. Additionally, they’ll be keen to check out your studio if their current studio’s timing doesn’t fit their schedule.
Step up your online presence
Without an online presence, say goodbye to virtually any effective marketing. Whether it’s your website, social channels, or advertisements, engaging online content brings in new followers. Additionally, this is something that can be completed in under a few days. Step up your website even further by utilizing gym digital marketing tools such as SEO keywords, blog writing, and Google Advertising. You can increase the visibility of your studio for those searching for specific terms, driving more traffic to your website.
Whether you’re encouraging members to bring in a friend or writing a blog on your website, marketing is key. Your priority after getting off the ground should be growing your business and bringing in new members.
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