Boutiques & Fitness Studios: USA Industry Report 2024
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Ever wondered how your fitness studio, gym or franchise compares to your competitors? The fitness industry is secretive about their internal operations, and knowing how your business stacks up against the majority (and your competitors) can be impossible.
Hapana is pleased to announce the release of Boutiques & Fitness Studios: USA Industry Report 2024. The report collates responses from 324 fitness studio owners, managers and head office staff to paint a clear picture of the boutique fitness industry in hard data.
Enter first name, last name and email to download the report:
At Hapana, we found that our clients were struggling to know where they benchmarked in major areas. They wanted to know whether they earned as much revenue as other fitness studios, whether they had as much staff as other studios, and whether their plans for the future were ambitious compared to the rest - or the same as the majority of their competitors.
“I believe inflation will play a big role in whether people will actually show up anymore. I feel like over the years people won’t be able to pay attention to their health because they will be too busy trying to survive in the real world.”
– Fitness studio manager, 29, Maryland
Benchmark your fitness studio against the standard
Are you part of the 48% of fitness studios looking to diversify their modality offerings in the future? Are staff wages taking up 44% of your expenses? Are you part of the 86% using a CRM?
The Boutiques & Fitness Studios: USA Industry Report is an unbelievable inside look into the fitness industry. With data from hundreds of fitness studio owners and managers, you can understand exactly where your studio or franchise fits against the market standard.
- Hard statistics on the state of the boutique industry that let you benchmark against your competitors
- A clear picture of the distribution of fitness studios across every state in the US, their annual revenue, amount of physical locations, amount of staff and memberships
- The key challenges facing fitness studios, including economic outlook, and a data-based deep dive into each common challenge reported by fitness studio owners
- How fitness studios are across the country are creating a personalized fitness experience for members
- Which modalities fitness studios are offering, and what they plan to offer in the near future
- How fitness studios are using technology to boost member engagement
- The top priorities of fitness studios as they look to the future, and insights into where fitness studio owners are planning to invest
- And much more!
“Consumers are increasingly seeking more personalized and flexible fitness experiences. This trend includes interest in wellness and holistic health approaches, not just physical fitness.” – Fitness studio owner, 35, New Jersey
Stay up to date with your competitors plans
Do you believe the top challenge facing your fitness studios is maintaining a strong brand identity in a crowded market? You’re not alone - 63% of fitness studio owners and managers agree.
The other top challenges faced are:
- 61% – As living expenses increase, members are finding memberships less affordable
- 59% – Recruitment and retention of qualified staff
- 58% – Adapting to seasonal fluctuations in membership and attendance
- 58% – There is growing competition in the area, making it hard to attract and retain members
- 57% – The costs associated with maintaining facilities, equipment upkeep, and staffing
The Boutiques & Fitness Studios: USA Industry Report covers the common challenges of hundreds of fitness studio owners across America, and - most importantly - their plans to address those challenges in the future.
Whether adding modalities or leaning into technological solutions, find out what your competitors are looking to invest in.
“As prices rise and staff salaries increase, the operating costs of gyms are getting higher. How to control expenses while still providing quality services and facilities makes me need to consider the future outlook” – Fitness studio owner, 30, South Carolina
Plan the future of your fitness studio with hard data
What will it take for today’s fitness studios to deliver beautiful experiences and keep their member communities insanely engaged? The answer is in the data.
Discover the real trends shaping boutique fitness studios across America, now and for the future. Data from hundreds of fitness studio owners and managers is finally painting a clear picture of the secretive world of fitness businesses.
Ever wondered how your fitness studio, gym or franchise compares to your competitors? The fitness industry is secretive about their internal operations, and knowing how your business stacks up against the majority (and your competitors) can be impossible.
“Fitness studios are wavering on the edge of an enormous change. Members are forming new expectations for their local fitness studio: personalization, recovery, community and diversified modalities are becoming the new normal. The next wave of fitness industry leaders are currently being decided. We wanted our community to be part of that wave, and to be able to benchmark their success against data that is crystal clear in an industry which is startlingly opaque about processes, profit and plans. There is a path forward to succeed in a competitive market. There is a path forward through an unusual economy, through the streaming and at-home options, and through the costs of staff and facilities. We want to hold up a small light to that path.” ~ Hapana’s CEO & Founder, Jarron Aizen
How Hapana supports ambitious fitness studio owners
Hapana is an end-to-end fitness studio management software solution that keeps a finger on the pulse of boutique fitness trends in order to custom design software for its clients, like BFT, KX Pilates, F45, UFC, and Gold’s Gym. Using automated lead nurturing, a captivating member experience, multi-layered reporting, and advanced day-to-day operational controls, Hapana’s all-in-one platform helps grow your member community, expand your location footprint, and boost your top line revenue.
If you’re looking to unlock real growth and efficiency for your gym, fitness studio or franchise, book a no-strings-attached chat with our friendly team.