How much should you spend on signage when opening a gym?
Nowadays, online advertising is a good way to attract clients, but gyms are brick-and-mortar locations. As a result, they will require traditional signage that can attract users. Considering that opening a gym is quite expensive, how much should you allocate for business sign cost alone? Let’s find out!
How much should gym owners spend on signage?
The business sign cost will depend on your marketing strategy and the types of materials that you use. The average gym can spend as little as $20 as part of business sign cost, but you could easily go past $100 or more.
If you run a small gym, then your signage may only apply to small things like employee clothing with the brand name, you can expect to pay anything from $20 to $50. On the other hand, if you wish to go for bigger signage (i.e., window signage, banners, stickers, or boards), you can easily pay anything between $100 and $500.
Types of signage for gyms
Signage comes in various forms, each of which pulls in customers differently.
Above-building signage
Above-building signage usually involves metal signage over the building or a wood/plastic banner above your door. This works to not only attract clients from afar, but also identify your physical location and make it easier for interested leads to find it.
In-window signage
In-window signage is a good option to attract potential clients passing by your gym. This can include printings or decals on the window, as well as posters. This type of business sign cost comes at a lower cost compared to above-building signage and can also be replaced or interchanged to highlight particular offers or attractions.
Service listings to pair with the brand name
Brand names can be paired with a variety of services. A digital marketing agency may be employed to create the design of your signage. Printing and engraving/embroidering services may be listed, as they can help you with both interior and exterior signage. Look for local business owners that you can partner with, as they can help your brand through cross-advertising.
How much information is “Too Much Information?”
Signage must be clear and to the point, which is why you should keep it simple. Too much information can lead to your sign being seen as cluttered and getting ignored. As such, your main message should be conveyed in about five seconds or less. Stick to basic information such as the brand name, your motto, and perhaps your main offer. It should also be immediately obvious what sort of company the sign represents; if your brand name does not directly indicate that you operate a fitness business, consider adding a graphic to clarify.
Best calls to action for brick-and-mortar store signage
To be effective, signage requires calls to action. The more intricate they are, the more they will cost. Common additions include:
1. Offers
Signage may include offers such as membership options or discounts. These can attract more clients to your gym.
2. Website URLs
Many people want to find out more about the gym before getting a membership. In this case, a simple website URL might be an appropriate addition to the signage.
3. QR Code
QR codes have become quite common in the past few years, and they are usually added to signages. If you have a website or an app, the code can quickly and conveniently provide people with more information.
Types of signage materials
Cost of a business sign arise from various materials, so you need to consider your business requirements and budget. Here are the most common options.
Wood
Wood is a standard choice when it comes to signage. It requires regular upkeep, but it can give your business a more rustic vibe. The average wood signage costs between $50 and $100.
Plastic
Plastic is not the most elegant looking, but it is durable and overall inexpensive. It is a good signage option if you are looking for something quick and easy to make. Plastic signage can cost from $3 to $9 per square meter.
Neon
Neon signage is luminous and can direct people to your gym 24/7. It is slightly more expensive and has higher running costs, but it is a great choice if you are opening a non-stop gym. Neon signage can cost between $250 and $1000.
Metal
Metal is a common option if the business sign is used outdoors. It is low-maintenance, heavy-duty, and effective. Traditional metal signage costs between $24 and $35 per square meter, but some alloys can come at lower costs.
Glass
While more fragile, glass signage can offer a high-end look. You may integrate it into the construction of your business, such as your window. On average, glass signage costs around $350 for a regular-sized window.
Light-up vs. non-light-up signage
Light-up signage is a good option to attract your clients, as it offers good visibility day and night. It catches attention and is easier seen from a distance. On the downside, it is more expensive to purchase and will add to your gym’s electricity bill.
Non-light-up signage is a good option if you are on a budget. It can be easily relocated and maintained, and the designs are more flexible. This signage is a good option if your gym has a 9-to-5 schedule, but may not be as effective once it gets dark.
Business sign cost: the bottom line
You must take account of business sign cost at any brick-and-mortar gym location. As such, it’s vital to decide on a budget early and figure out the size and materials that you require. It is best to take the measurements first and decide on signage based on your needs and available budget.