There is little doubt that sales funnels work. They’ve been shown to pull more than 50% more high-quality sales than standard marketing alone. Creating lasting relationships with customers is significantly easier if you begin with an efficient marketing funnel. This tactic plays a vital role in attracting new customers, increasing lead conversion rates, and boosting customer acquisition, and sales.
They are especially useful in a fitness setting. The unique relationship between each customer and fitness brand is determined by customer engagement and loyalty, which are constructed and fostered by multiple levels of both transactional and relationship marketing practices.
Want to know how they work? Pay attention.
What is a sales funnel?
A sales funnel is a marketing and sales model that places customers at the center of marketing efforts. This type of model represents specific stages of the customer journey when interacting with a product or service, from problem identification and information search to option consideration and return.
A sales funnel identifies suitable strategies for each stage of the customer journey to get the right outreach to leads and ultimately convert them into a customer.
The goal of a sales funnel is to generate productive leads that convert consistently.
Sales funnels include customer interactions across all channels, devices, and touchpoints in every stage of the customer lifecycle. It's a long prospecting step, but a very effective marketing strategy.
Benefits of efficient funnels
Sales funnels, when well constructed and used efficiently, offer a wide range of benefits for businesses to enjoy, especially in the lead conversion process. Moreover, it is an integral part of a gym digital marketing strategy.
Attract potential customers
Building a sales funnel helps businesses attract the right potential customers by offering understanding for the stages that customers will go through and letting businesses make suitable plans for these stages.
For instance, the needs of the leads at the beginning of the sales funnel will be different from the needs of the customers in the middle and late stages of the funnel. Therefore, understanding what stage customers are in the sales funnel will also help businesses convey the right message when implementing marketing campaigns, attracting more qualified potential customers.
Increase lead conversion rates
Sales funnels are usually quite effective in increasing lead conversion rates and turning potential consumers into paying customers.
They provide businesses with valuable information about consumers' needs and challenges so that they can establish what needs to be accomplished to solve those challenges moving forward.
Understanding clients and solving problems at the appropriate stage provides businesses with more opportunities for high-quality leads, enhancing lead conversion rates.
Provide accurate and relevant information to customers
Imagine that your brand is attracting two leads, from two different stages of the sales funnel. A customer in the early stages of the funnel has visited just one of your social channels and learned about some of your fitness courses. The other customer has already signed up for email subscriptions to receive advice or a newsletter related to healthy lifestyles, exercise tips, etc.
These customers fall into different stages. The first is in the awareness stage while the second would fall within the interest stage. So, the messages that you would need to convey to these two types of customers are different, but are informed by their level of interaction with your sales funnel.
Understanding where customers are in the sales funnel helps you to deliver accurate and relevant information.
How to optimize your lead conversion rates with automation
Bringing in potential customers sits at the top of your marketing funnel; focusing on this point will help you keep leads through to the bottom, where actual conversion takes place in the lead conversion process.
It can take a lot of time to set up a full prospecting plan and funnel strategy. Using CRM and marketing automation is one of the best ways to do this.
By automating this aspect of your business, you can get key insights and useful data that will help you learn more about your customers' needs and the best ways to fulfill them.
The automated funnel approach will also help you increase the return on investment (ROI) of your marketing strategy by letting you see what works and what doesn't and quickly course-correct to the more efficient option.
Email marketing
Using an end-to-end solution gives your fitness studios a lot of great chances, especially when it comes to email marketing.
Whether you want to offer special discounts or send out regular newsletters, an automated email setup can help you keep in touch with your customers.
Automated emails also help with retargeting, an online advertising method that only shows ads to people who have been to your website before. This is an effective way to follow up with potential customers and remind them of your offers.
Management system
With automation, you can keep track of your prospects through software that connects you to important information such as the products your customers have bought and how they have interacted with you in the past.
One of your clients have something to say? It will show up in your management system, and let your teams more quickly work together to solve your customers' problems.
Optimize Your Sales With Conversion Funnels
Sales CRM tools with automation give you a full picture of how each transaction is going and help you manage your conversion funnel by putting all customer data and interactions in one place.
The platform makes sure that everything runs smoothly, saving you time. It lets your brand representatives handle all of their business communications from a single tool. Therefore, this makes it easier for them to manage their customer portfolios and do their jobs.
Developing a high-quality marketing funnel can help your company skyrocket. Through your member engagement plan, you can boost the number of conversions and purchases.