The first step to attracting new fitness class signups is to have a smart, solid content marketing plan in place. A great content marketing strategy is constantly evolving. It's wise to revamp your plan to make sure it’s innovative, up-to-date, strong, and fresh. If you're looking to keep your classes full all year and need some fresh concepts, read on. Let's dive deep with a complete content marketing guide to attract new fitness class signups.
What is content marketing?
You’ve heard it a million times “content is king.” Well, it is! Matter of fact, according to the Content Marketing Institute, 70% of B2B marketers surveyed say they are creating more content this year than they did in 2016. While competition to create a killer content marketing strategy is fierce, you’ll reap the rewards in fitness class signups.So what exactly is content marketing? Everything you say to your client to attract more fitness class signups is your content. Visual, written, or verbal - content marketing is the use of any content to meet the marketing goals of your fitness studio. From retention and brand awareness to attracting new fitness class signups, the goal of a great gym digital marketing guide is to make people aware of your fitness center. You want your audience to see your content and instantly think of your fitness center.
What content to consider to attract new fitness class signups
When you develop a content marketing strategy to attract fitness class signups, there are a few factors to consider:
- What is the purpose of your content (i.e. to attract more fitness class signups)?
- Who are you creating your content for?
- What service will your content provide for your audience?
- How is your content unique?
- What formats will you focus on (pictures, videos, blogs, etc.)?
- Where will you publish your content (website, blog, social media, etc.)?
- How will you manage, schedule and promote your content creation?
As a fitness studio owner, your goal is to attract new fitness class signups. Consider what your audience will respond to. When your content is authentic, it will speak to your target audience. They’ll want to be a part of what your fitness studio is offering.
Build brand awareness to attract fitness class signups
Brand awareness is the coveted unicorn of marketing. It's out there. You just need to go after it! Content marketing is the cornerstone of brand awareness. Creating content that resonates with your target audience gives them something to talk about and naturally leads to fitness class signups. Solid content - audio, visual, and written - ensures people are talking about your fitness studio. Think podcasts, Instagram photos, live streams of your fitness classes, and informative blogs. As more people associate your brand with their fitness goals, you'll experience more fitness class signups.
Create motivational content
The goal is to get more people in your fitness classes, but your content marketing needs to be more than selling your product. It's not just about your amazing fitness classes. It's about your entire fitness culture. Create motivational and inspirational content that makes your audience want to be a part of your fitness community. The key to attracting more fitness class signups through content marketing lies in selling your brand while focusing on more than your product. Your content needs to speak to the heart and soul of what your brand represents. When you inspire your audience, they'll want to be a part of your community.
Don’t underestimate the power of social media.
In 2017, 81% of the U.S. population had a social media profile, representing a five percent growth compared to the previous year. Worldwide social media users reached 1.96 billion and is expected to grow to approximately 2.5 billion users by 2018. Pause for a moment. Consider tapping into a percentage of that reach for new fitness class signups.Leverage social media to get the word out and attract new fitness class signups. Social media ads provide a level of customization few other marketing platforms can rival. Through Facebook, Twitter and Instagram, you can target potential members in your specific zip code. These platforms also allow you to target specific demographics to find individuals with shared fitness goals and health interests.
Create unique and fun content
If you want to attract new fitness class signups, your content marketing needs to resonate with your brand and your target studio member. Think amazing images, fun videos, and creative content posts. Think unique. What makes your fitness studio different? What makes your fitness studio the best? A yoga studio’s content strategy will be completely different from boot camp content strategy. It's important to know your potential client and seek them out.
Amplify content marketing with business management software
Business management software empowers fitness studio owners to take control of their business. Dedicated and designed for the fitness industry, platforms such as OneFitStop, offer a variety of features to promote, grow and streamline your daily operations. Digital marketing tools and mobile apps help fitness studio owners grow their business, retain more members, and attract new fitness class signs. Innovative software makes it easier than ever to promote your content marketing strategy. Search listings list your fitness studio on their public search to generate new fitness class signups. Easily advertise classes on a public directory, and manage your leads through one convenient platform. Think of it as the megaphone for all of your content marketing - promoting your studio and your content marketing campaign. Stick to the above content marketing guide and you’ll have new members lining up at your studio door before you can say ‘fitness class sign up!”Are you interested in discussing more ways to market your fitness studio and promote new fitness class signups? Contact OneFitStop to learn more about how our all-in-one platform can help your fitness studio with everything from scheduling to marketing.