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member retention

personal training app

Studio fitness apps: why your clients should receive push notifications

Modern technology makes it easier than ever to stay in touch with your fitness club members. With gyms and studios, where attendance is not always linear, customers may find it difficult to keep themselves up to date. By using an online personal training app for the members can easily connect themselves with the workout schedule …

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SOP for business

Earn back wasted time with updated SOPs for the delegation of tasks

Managers simply cannot handle every task for daily business operations on their own. When your workload is growing and you find yourself off-balance in the burnout zone – it is time to delegate with an updated SOP.  Delegation of tasks, however, can be complicated and time-consuming. Step-by-step approaches and practices such as analysis, explanation, or …

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Gym email marketing

Gym email marketing: a guide to best practices in 2022

When it comes to turning new leads into loyal members, few gym marketing strategies compare with gym email marketing. After the travails of the past two years, attracting new clients and retaining current ones will be top of mind for gym owners in 2022. Email marketing generates a return of $42 for every $1 spent at …

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7 Steps for opening a Gym

SEO for gyms: how to be confident you’re getting found by potential members near you

Many gym owners have the question: “Is SEO for gyms worth my money or time” in mind when starting a fitness business. A major reason why most of them have this confusion is because of Google algorithms, which are continuously changing. According to expert marketers, determining whether SEO is worth your investment or resources solely …

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Branding your gym: what to consider when evaluating the perception of your business

Branding your gym in a global market that is becoming more competitive and crowded means that fitness businesses need to work hard to find their niche. Years ago, our neighborhoods mostly used to have just one gym or fitness center. The job of gym marketing is to simply spread the word of gym’s existence to …

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Gym social media marketing: how to build a social media presence that will grow a community

Fitness studios and gyms need to have an active online presence to stay relevant in the digital world, gym social media marketing is central to success for overall gym marketing. Don’t know what to post on your social media platforms? Here is all you need to know to rock your digital marketing game. The role …

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Gym mobile marketing

Using gym mobile marketing can be one major way to improve your customer base and your fitness studio needs an effective marketing strategy to attract and engage prospective customers and compete in the industry. If you’re a gym owner and looking for ways to reach out to potential gym-goers, gone are the days when advertising …

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March Slump 2

Studio Member Retention: 3 Tips To Improve During The March Slump

New year, new me; it’s the mantra your new members flood into the studio repeating every January. As a gym owner, you’re on a mission to transform those new year’s resolutions into a long-term lifestyle change through amazing studio member retention. Various studies report mixed figures on how long it actually takes to form a …

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4 mistakes to avoid before opening your first gym studio

Four mistakes to avoid before opening your first gym studio

Before eager gym studio owners open their doors for business, they’ll need to surmount their fair share of challenges. The fitness industry has quickly evolved into a hyper-competitive space, and maintaining a successful club is becoming a more elusive feat. In fact, a whopping 8 out of 10 fitness businesses will shutter in their first …

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Fitness Studio Retention Metrics: How to Plan for Success

Retention metrics measure membership data in order to better serve your fitness customers. This, in turn, increases member retention. All Alumni  Sometimes reaching out to your canceled members and clients can be a great way to get them back. Perhaps you put together some special “we want your back” offer with a custom discount, or …

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