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gym management software

email and sms marketing

Email combined with SMS: engage subscribers in your database more efficiently

/ By / Gym Marketing

One of the pillars of a gym’s digital marketing strategy is email and SMS marketing. Email and SMS marketing help you to reach potential customers effectively so that you can increase conversion rates.  Estimates state that email marketing revenue is estimated to reach almost 11 billion by the end of 2023. Most experts agree that …

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save-money-with-better-data-management-duplicate-record-avoidance-for-the-win

Save money with better data management: duplicate record avoidance for the win

/ By / Gym Marketing

The effectiveness of your marketing efforts is largely a result of quality customer database management. Here’s the thing: many databases just aren’t well organized, which can lead to major oversights that waste your marketing budget. Therefore, you must master data management to avoid duplicate records and save your marketing budget. So, what’s the big deal?  Data …

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community feedback an essential lever to your growth

Community feedback: an essential revenue lever to grow and stay competitive

/ By / Gym Marketing

The goal of every fitness studio is to achieve sustainable profitability and engage with its community. This is because the only way to generate consistent, long-term revenue is to make customers happy. But how could you know whether a community member is happy or unhappy with your services? Preparing survey questions for gym members is …

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Increase lead conversion by up to 50% with sales funnels

Increasing fitness studio lead conversion: improve by 50% with sales funnels

/ By / Gym Marketing

There is little doubt that sales funnels work. They’ve been shown to pull more than 50% more high-quality sales than standard marketing alone. Creating lasting relationships with customers is significantly easier if you begin with an efficient marketing funnel. This tactic plays a vital role in attracting new customers, increasing lead conversion rates, and boosting customer …

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fitness-milestones-celebrate-to-grow-community

Building community through fitness milestones: small steps forward mean something big

/ By / Gym Marketing

When it comes to the fitness industry, customer retention is sometimes difficult; the increased competitiveness of the business, combined with a shortage of top-tier solutions, has contributed to the annual loss of gym members. For better client retention, a yearly client fitness anniversary party is excellent if you haven’t already started one. Maintaining a loyalty …

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how to improve customer engagement through technology

How to maximize member engagement and save time with marketing automation

/ By / Gym Marketing

Customer acquisition is the first step in a long-term growth strategy. To achieve sustainable growth and ensure your business thrives to the top, you must master customer acquisition and retention. While excellent customer acquisition techniques are vital to attract new customers, retention is also essential to avoid losing customers faster than you can add them …

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onboarding new members

How to build an automated customer onboarding flow that makes members happy

/ By / Gym Marketing

Just when you thought that your company had a reliable way to attract new clients, something happens; the onboarding process turns them off. There are two paths when onboarding new members: you can either set new clients up to stay with you for years or see them leave after a few months. The strategy of onboarding new …

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How to save gym time money lapsed trial engagement automations

How to save your gym money and time with lapsed trial re-engagement automations

/ By / Gym Marketing

Free trials are a common way for fitness businesses to attract and establish qualified contacts for prospective members. Whether booked through your website or requested directly, these trials provide you with a golden chance at a new client; prospects that have broken down boundaries and want to learn more about your business are as good …

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birthday-recognition-engagement-organic-growth

Birthday recognition engagement – your untapped organic growth lever for your fitness community

/ By / Gym Marketing

There are many approaches to boosting member lifetime value with gestures that create a big impact. However, the art of building lifelong relationships with your customers stems from the little things. Birthday recognition falls in the category of “the little things that go a long way”. Take for example simple birthday recognition wishes. We’re never …

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online reviews for gyms good bad and inbetween

Online reviews for gyms: the good, the bad, and how to nail them both

/ By / Gym Marketing

Access to the Internet has been a boon for democracy and evolving digital economies, encouraging customers to post reviews, share them on social media and search platforms, and interact with other people regarding their favorite businesses. It’s pretty simple to navigate and read reviews no matter what the service or product may be. Consumers publish …

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