fitness studio

7 Steps for opening a Gym

SEO for gyms: how to be confident you’re getting found by potential members near you

Many gym owners have the question: “Is SEO for gyms worth my money or time” in mind when starting a fitness business. A major reason why most of them have this confusion is because of Google algorithms, which are continuously changing. According to expert marketers, determining whether SEO is worth your investment or resources solely …

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Branding your gym: what to consider when evaluating the perception of your business

Branding your gym in a global market that is becoming more competitive and crowded means that fitness businesses need to work hard to find their niche. Years ago, our neighborhoods mostly used to have just one gym or fitness center. The job of gym marketing is to simply spread the word of gym’s existence to …

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Gym social media marketing: how to build a social media presence that will grow a community

Fitness studios and gyms need to have an active online presence to stay relevant in the digital world, gym social media marketing is central to success for overall gym marketing. Don’t know what to post on your social media platforms? Here is all you need to know to rock your digital marketing game. The role …

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Gym mobile marketing

Using gym mobile marketing can be one major way to improve your customer base and your fitness studio needs an effective marketing strategy to attract and engage prospective customers and compete in the industry. If you’re a gym owner and looking for ways to reach out to potential gym-goers, gone are the days when advertising …

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gym sales outbound calling

Gym sales outbound calling: how to win new members with the right approach over the phone

Gym sales outbound calling can help you attract a large number of new members. But it’s not an easy task, as you need to consider several factors while talking to leads. You need to think about your way of communication, what you will be speaking about, and how you can convince them to purchase a …

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gym membership sales script

Gym membership sales script: how to speak to members and close more deals

According to fitness advertising specialists, one new gym client is worth more than $570 to a fitness center every year. But a single member cannot help a gym increase sales or improve the gym’s growth alone. You need to implement effective strategies to bring a good volume of leads. However, converting leads into potential gym …

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gym sales objection

Top four gym sales objections and how to overcome them

Situations in which prospects say “yes” to every offer happen only in a perfect world. Unfortunately, many gyms struggle to convince customers to accept their offers and boost gym sales. Regardless of the industry, you face numerous gym sales objections and obstacles when selling services. While avoiding them isn’t possible, you can learn creative ways …

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gym sales funnel metrics

Gym sales funnel metrics you should be tracking

Marketing is an integral part of every successful business. Regardless of the kind of sales, constant improvement is necessary to ensure you don’t fall behind. So, how effective is your marketing? Needless to say, boosting gym sales completely depends on your gym sales funnel. If you can measure it, you can improve it. Gym sales …

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gym membership sales strategies

Six easy gym membership sales strategies to teach your sales team

Managing a gym requires a considerable amount of hard work to generate revenue. You need to combine successful gym membership sales strategies to stand out from the crowd. Even if your gym features top-of-the-line equipment and brilliant trainers, without a proven sales strategy, you’re probably missing the mark. Here are some great gym membership sales …

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4 mistakes to avoid before opening your first gym studio

Four mistakes to avoid before opening your first gym studio

Before eager gym studio owners open their doors for business, they’ll need to surmount their fair share of challenges. The fitness industry has quickly evolved into a hyper-competitive space, and maintaining a successful club is becoming a more elusive feat. In fact, a whopping 8 out of 10 fitness businesses will shutter in their first …

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