fitness studio

Gym email marketing

Gym Email Marketing: A Guide to Best Practices in 2022

When it comes to turning new leads into loyal members, few gym digital marketing strategies compare with gym email marketing. After the travails of the past two years, attracting new clients and retaining current ones will be top of mind for gym owners in 2022. Email marketing generates a return of $42 for every $1 spent …

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Hapana’s Exhibiting June 22-24 in Miami for IHRSA 2022!

It doesn’t get much better for the best industry show of the year! Forward, Together Shaping the future of the fitness industry  Join a global community of clubs, studios, and industry partners at IHRSA 2022. Connect with thought leaders, share knowledge, and discover ground-breaking innovations that will make your business stronger and more resilient than …

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Meet team Hapana at Fitness + Wellness Australia 16-17 June 2022

Come and meet the Hapana team at the Fitness + Wellness Australia 2022! This is the annual meet-up for the active-health and leisure industries is being held at the ICC Sydney Exhibition Centre at Darling Harbour Sydney! It runs for two days on 16-17 June 2022 and will a packed out two days with some …

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SEO for Gyms: How to be Confident you’re Getting Found by Potential Members Near You

Many gym owners have the question: “Is SEO for gyms worth my money or time” in mind when starting a fitness business. A major reason why most of them have this confusion is because of Google algorithms, which are continuously changing. According to expert marketers, determining whether SEO is worth your investment or resources solely …

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Branding Your Gym: What to Consider when Evaluating the Perception of your Business

Branding your gym in a global market that is becoming more competitive and crowded means that fitness businesses need to work hard to find their niche. Years ago, our neighborhoods mostly used to have just one gym or fitness center. The job of gym digital marketing is to simply spread the word of gym’s existence …

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Gym Social Media Marketing: How to Build a Social Media Presence that will grow a Community

Fitness studios and gyms need to have an active online presence to stay relevant in the digital world, gym social media marketing is central to success for overall gym digital marketing. Don’t know what to post on your social media platforms? Here is all you need to know to rock your digital marketing game. The …

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Gym Mobile Marketing

Using gym mobile marketing can be one major way to improve your customer base and your fitness studio needs an effective marketing strategy to attract and engage prospective customers and compete in the industry. If you’re a gym owner and looking for ways to reach out to potential gym-goers, gone are the days when advertising …

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7 Reasons Why High Grow Fitness Studios are Switching to OneFitStop in 2021

Having the type of software that best supports your fitness studio is crucial. You want user-friendly software that covers all of your needs in one stop, provides excellent support, doesn’t break the bank, and has all the features you want and need. Here are the top reasons why high growth fitness studios are switching to …

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Going Mobile: How to Make Sure Your Fitness Studio is Mobile Ready

The Internet has become the most important marketing tool for fitness studios. Current trends show more users search for websites on their phones compared to traditional desktops. According to a recent SimilarWeb study, based on 77 billion website visits, mobile devices account for over 56% of search engine traffic. Considering this, it’s obvious your digital …

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