fitness studio

how to improve customer engagement through technology

How to maximize member engagement and save time with marketing automation

Customer acquisition is the first step in a long-term growth strategy. To achieve sustainable growth and ensure your business thrives to the top, you must master customer acquisition and retention. While excellent customer acquisition techniques are vital to attract new customers, retention is also essential to avoid losing customers faster than you can add them …

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online reviews for gyms good bad and inbetween

Online reviews for gyms: the good, the bad, and how to nail them both

Access to the Internet has been a boon for democracy and evolving digital economies, encouraging customers to post reviews, share them on social media and search platforms, and interact with other people regarding their favorite businesses. It’s pretty simple to navigate and read reviews no matter what the service or product may be. Consumers publish …

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Travis Shannon

Hapana executive profile: Travis Shannon

“Something I’ve learned in managing high-performance teams is that the best ideas don’t always come from the person with the most industry experience. They could just as easily come from a new person who brings a fresh perspective. As a leader, I simply want the best ideas.” – Travis Shannon Travis Shannon: profound background Travis …

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Gym email marketing

Gym email marketing: a guide to best practices in 2022

When it comes to turning new leads into loyal members, few gym digital marketing strategies compare with gym email marketing. After the travails of the past two years, attracting new clients and retaining current ones will be top of mind for gym owners in 2022. Email marketing generates a return of $42 for every $1 spent …

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Hapana’s Exhibiting June 22-24 in Miami for IHRSA 2022!

It doesn’t get much better for the best industry show of the year! Forward, Together Shaping the future of the fitness industry  Join a global community of clubs, studios, and industry partners at IHRSA 2022. Connect with thought leaders, share knowledge, and discover ground-breaking innovations that will make your business stronger and more resilient than …

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Meet team Hapana at Fitness + Wellness Australia 16-17 June 2022

Come and meet the Hapana team at the Fitness + Wellness Australia 2022! This is the annual meet-up for the active-health and leisure industries is being held at the ICC Sydney Exhibition Centre at Darling Harbour Sydney! It runs for two days on 16-17 June 2022 and will a packed out two days with some …

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7 Steps for opening a Gym

SEO for gyms: how to be confident you’re getting found by potential members near you

Many gym owners have the question: “Is SEO for gyms worth my money or time” in mind when starting a fitness business. A major reason why most of them have this confusion is because of Google algorithms, which are continuously changing. According to expert marketers, determining whether SEO is worth your investment or resources solely …

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Branding Your Gym: What to Consider when Evaluating the Perception of your Business

Branding your gym in a global market that is becoming more competitive and crowded means that fitness businesses need to work hard to find their niche. Years ago, our neighborhoods mostly used to have just one gym or fitness center. The job of gym digital marketing is to simply spread the word of gym’s existence …

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