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The fitness industry is experiencing a monumental change, particularly after the COVID-19 pandemic. People have a strong desire to improve their fitness and have more control over their health. It’s estimated that in 2022, the gym industry will be worth $75.9 billion. While major growth is projected for the industry, competition is stiffer than ever, with …
Sales funnel stages for improving your gym sales Read More »
Before eager gym studio owners open their doors for business, they’ll need to surmount their fair share of challenges. The fitness industry has quickly evolved into a hyper-competitive space, and maintaining a successful club is becoming a more elusive feat. In fact, a whopping 8 out of 10 fitness businesses will shutter in their first …
Four mistakes to avoid before opening your first gym studio Read More »
Traditional gym membership models have suffered a few blows in recent years. From the Orange Theory Fitness investigation into unfair membership contracts to the Twitter storm after LA Fitness refused to cancel the contract of a couple when the woman became pregnant and the man had lost his job, fitness club members are gun shy …
How to Forecast Sales Based on Pay as You Go Revenue vs. Traditional Membership Models Read More »
