Business

4 mistakes to avoid before opening your first gym studio

Four mistakes to avoid before opening your first gym studio

Before eager gym studio owners open their doors for business, they’ll need to surmount their fair share of challenges. The fitness industry has quickly evolved into a hyper-competitive space, and maintaining a successful club is becoming a more elusive feat. In fact, a whopping 8 out of 10 fitness businesses will shutter in their first …

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Yoga Studio Marketing: How to Reach New Kinds of Members

Everyone can benefit from yoga classes. But is your yoga studio marketing reaching everyone? Yoga comes with incredible benefits, and everyone deserves an opportunity to experience them. Learn how to break away from the traditional target market and recruit people you wouldn’t typically expect to see in a yoga class.  Yoga Studio Marketing: Offer senior …

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Fitness Studio Marketing: 10 Creative Marketing Ideas for the Growing Studio

Reaching your ideal audience has never been easier. People spend more time on their smartphones than ever nowadays, giving you more chances for your promotions to land in the hands of your dream clients. Time spent behind gym digital marketing can be extremely effective to drive new members through your doors. It can also be …

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2020 Is Here! How To Make The Best Of Your Systems In The New Year

Ahh, the New Year is upon us! Old habits of 2019 are being dropped like flies, and 2020 is filled with fresh motivation and determination. This new year is also a new decade, filled with enthusiasm and commitment to new goals being met. You can practically smell the treadmills spinning. Whether you are a traditional …

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Music Licensing: Do You Know The Music Rights For Your Studio?

Peloton’s music licensing problem In March of 2019, Peloton, the fitness brand that offers subscription-based online classes and in-home exercise equipment, was slapped with a $300 million lawsuit over copyright violations for allegedly failing to obtain music licensing synchronization rights for more than 1,000 songs it has used in its online classes. Peloton filed a …

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5 Features To Include On Your Fitness Studio Website

How is your studio or gym typically discovered by the community? Through word-of-mouth? Walk-ins? What about your website? If you don’t have a website or if your site isn’t driving traffic to your studio, it’s time to strategize. There are over 1.17 billion searches conducted on Google every month. A 2018 study showed  69% of …

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Making Space for a Recovery Area in Your Gym

We live in an internet-centric era with well-informed members who have access to unlimited data about the best workout approaches. Recovery is quickly becoming a standard part of fitness routines. As high-intensity workouts continue to be on-trend, the importance of recovery continues to rise. If you own a gym or studio, discover how you can …

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Business Marketing and Branding Tips for Pilates and Yoga Studios

The proof is in the numbers. Pilates and yoga studios are here to stay and growing at exponential rates. As of November 2016, the annual revenue of pilates and yoga studios combined to reach an astounding $10 billion. Additionally, pilates and yoga participation in the United States is at an all-time high. According to a …

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Top 5 Instagram Marketing Tips for Yoga and Pilates Studios

Instagram has over 500 million users and it’s growing fast. It’s the perfect social media platform for yoga studios and pilates studios due to its emphasis on sharing inspirational and engaging visual content through effective gym digital marketing. It’s especially appealing if your studio members are under the age of forty. There’s a high chance …

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