studio opening

iStock 916472646 min 2

Fitness Studio Member Retention: Why You Should Focus on Retention Now at Opening Rather Than Later

There are many reasons to focus on member retention, starting from the very onset of the business. You may be thinking since you are a brand new business, you should strictly focus on getting new members and worry about retaining them down the road. However, keeping your current members is arguably even more important. The …

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iStock 483087916 min 2

Fitness Studio Owner Checklist: What to Do in Your First 60 Days of Opening to Ensure Member Retention

Like any new business, the first couple months of being open will set the tone of reputation for years to come. In some cases, those initial few months will determine whether the business thrives or dives. There are some important factors to be mindful of during this time to give your new studio the best …

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