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As a fitness business, offering an intro offer to new customers can be a great way of attracting members and generating revenue. An intro offer is a discounted or special promotion that is available to new members for a limited time. There are two main types of intro offers that fitness businesses use: paid intro …
When designing your fitness business’s intro offer, is a free trial really better? Read More »
There are many reasons to focus on member retention, starting from the very onset of the business. You may be thinking since you are a brand new business, you should strictly focus on getting new members and worry about retaining them down the road. However, keeping your current members is arguably even more important. The …
Marketing automation is a way of letting someone (or rather, something) do the work for you. After plugging in contacts, automation systems take your leads through a sales and marketing process. It’s all about contacting the right leads at the right time with the right content. Gathering leads is one thing, but converting your leads …
Marketing automation: simple tools for converting more leads to members Read More »
