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Fitness Studio Member Retention: Why You Should Focus on Retention Now at Opening Rather Than Later

There are many reasons to focus on member retention, starting from the very onset of the business. You may be thinking since you are a brand new business, you should strictly focus on getting new members and worry about retaining them down the road. However, keeping your current members is arguably even more important. The …

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Marketing Automation: Simple Tools for Converting More Leads to Members

Marketing automation is a way of letting someone (or rather, something) do the work for you. After plugging in contacts, automation systems take your leads through a sales and marketing process. It’s all about contacting the right leads at the right time with the right content. Gathering leads is one thing, but converting your leads …

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