Hapana

fitness-milestones-celebrate-to-grow-community

Building community through fitness milestones: small steps forward mean something big

October 5, 2022 / By / Gym Marketing

When it comes to the fitness industry, customer retention is sometimes difficult; the increased competitiveness of the business, combined with a shortage of top-tier solutions, has contributed to the annual loss of gym members. For better client retention, a yearly client fitness anniversary party is excellent if you haven’t already started one. Maintaining a loyalty …

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how to improve customer engagement through technology

How to maximize member engagement and save time with marketing automation

November 3, 2022 / By / Gym Marketing

Customer acquisition is the first step in a long-term growth strategy. To achieve sustainable growth and ensure your business thrives to the top, you must master customer acquisition and retention. While excellent customer acquisition techniques are vital to attract new customers, retention is also essential to avoid losing customers faster than you can add them …

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onboarding new members

How to build an automated customer onboarding flow that makes members happy

November 3, 2022 / By / Gym Marketing

Just when you thought that your company had a reliable way to attract new clients, something happens; the onboarding process turns them off. There are two paths when onboarding new members: you can either set new clients up to stay with you for years or see them leave after a few months. The strategy of onboarding new …

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birthday-recognition-engagement-organic-growth

Birthday recognition engagement – your untapped organic growth lever for your fitness community

October 13, 2022 / By / Gym Marketing

There are many approaches to boosting member lifetime value with gestures that create a big impact. However, the art of building lifelong relationships with your customers stems from the little things. Birthday recognition falls in the category of “the little things that go a long way”. Take for example simple birthday recognition wishes. We’re never …

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Hapana Executive Profile Rick Jones

Hapana executive profile: Rick Jones

August 6, 2022 / By / Business, Business Development, Leadership

The essence of great product management can be boiled down to understanding a customer’s unique business needs and then translating those needs into business requirements that a development team can turn into something amazing. Understanding the distinctive business needs of a multi-location boutique fitness studio or health club becomes a lot easier when you’ve worked …

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Travis Shannon

Hapana executive profile: Travis Shannon

August 5, 2022 / By / Business, Business Development, Leadership

“Something I’ve learned in managing high-performance teams is that the best ideas don’t always come from the person with the most industry experience. They could just as easily come from a new person who brings a fresh perspective. As a leader, I simply want the best ideas.” – Travis Shannon Travis Shannon: profound background Travis …

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Fred Elias

Hapana executive profile: Fred Elias

July 18, 2022 / By / Business, Leadership

Depending on the structure of any organization, the role of a Senior Vice President/Strategic Manager comes with numerous responsibilities. Being in the fitness and technology field for over 20 years, Fred Elias has embraced the role of VP of Strategic Partnerships with complete dedication and commitment. Fred’s previous experience as the VP of Operations proves …

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Corey Loehr

Executive profile: Hapana CRO Corey Loehr

August 5, 2022 / By / Business, Business Development, Leadership

Embracing change is never easy. Unless of course, you’ve demonstrated an ability to do it repeatedly, and excel in the process. Corey Loehr, Hapana’s Chief Revenue Officer, has built a life based upon embracing change. From throwing a spiker, to changing continents, to being an influencer of game changing technology solutions at the Intel Corporation, …

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Gym email marketing

Gym email marketing: a guide to best practices in 2022

October 10, 2022 / By / Gym Marketing

When it comes to turning new leads into loyal members, few gym marketing strategies compare with gym email marketing. After the travails of the past two years, attracting new clients and retaining current ones will be top of mind for gym owners in 2022. Email marketing generates a return of $42 for every $1 spent at …

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