Hapana

4 secrets of successful gym ownership

The 4 secrets of successful gym ownership: what makes some gyms more profitable than others?

As a gym owner, it’s essential to understand that owning a gym is complex; you have your investments to take care of, and minor mistakes can cause a big hole in your revenue. So, how do you make sure you get everything right when it comes to gym ownership? You look into what other gym …

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Hapana's rebrand picks them up 4 awards at the 2022 Transform Awards

Hapana, 4 time winner at The Transform Awards Asia!

“This was the year of evolution for the company” – Corey Loehr CRO This year we at Hapana underwent a company rebrand. Including a new name, a redesign of our company’s logo and visual identity, as well as a new website. Shift were the branding agency that Hapana recruited to help guide the process because …

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SMS marketing for gyms

SMS and email marketing: one simple strategy to drastically boost your engagement

Gym marketing strategy leverages a wide variety of channels including voicemail, email, physical mailing, and text messages. Of these, email and SMS marketing for gyms are the most popular and widely used. What you might not know is that SMS campaigns can boost engagement up to 8x more than emails alone. SMS marketing has the …

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email and sms marketing

Email combined with SMS: engage subscribers in your database more efficiently

One of the pillars of a gym’s digital marketing strategy is email and SMS marketing. Email and SMS marketing help you to reach potential customers effectively so that you can increase conversion rates.  Estimates state that email marketing revenue is estimated to reach almost 11 billion by the end of 2023. Most experts agree that …

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brand partnership

4 critical steps to make brand partnerships exceed stakeholders’ expectations

A company can’t reach its goals without stakeholders and brand partnership. These interested parties provide the projects with financial support, help minimize the risks that may occur during implementation, and optimize how time and money are used.  Stakeholders’ participation in any project stage plays a key role in its success, and as such, they have …

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fitness-milestones-celebrate-to-grow-community

Building community through fitness milestones: small steps forward mean something big

When it comes to the fitness industry, customer retention is sometimes difficult; the increased competitiveness of the business, combined with a shortage of top-tier solutions, has contributed to the annual loss of gym members. For better client retention, a yearly client fitness anniversary party is excellent if you haven’t already started one. Maintaining a loyalty …

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how to improve customer engagement through technology

How to maximize member engagement and save time with marketing automation

Customer acquisition is the first step in a long-term growth strategy. To achieve sustainable growth and ensure your business thrives to the top, you must master customer acquisition and retention. While excellent customer acquisition techniques are vital to attract new customers, retention is also essential to avoid losing customers faster than you can add them …

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onboarding new members

How to build an automated customer onboarding flow that makes members happy

Just when you thought that your company had a reliable way to attract new clients, something happens; the onboarding process turns them off. There are two paths when onboarding new members: you can either set new clients up to stay with you for years or see them leave after a few months. The strategy of onboarding new …

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birthday-recognition-engagement-organic-growth

Birthday recognition engagement – your untapped organic growth lever for your fitness community

There are many approaches to boosting member lifetime value with gestures that create a big impact. However, the art of building lifelong relationships with your customers stems from the little things. Birthday recognition falls in the category of “the little things that go a long way”. Take for example simple birthday recognition wishes. We’re never …

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