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gym sales

5 fitness challenge ideas that help men in their 40s get their health on track 1

5 fitness challenge ideas that help men in their 40s get their health on track

As we get older, our health changes. Staying fit becomes more challenging, and gaining weight becomes easier, with a decrease in our stamina in our 20s. Our backs may ache, making maintaining the same workout routine difficult. That’s why a fitness plan for men over 40 is crucial for maintaining health and well-being. For men …

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How to improve your members nutrition and wellness with the right pilates studio app 1

How to improve your members’ nutrition and wellness with the right pilates studio app

Nutrition and exercise are a big part of being fit. The combination of these two factors has the potential to increase weight loss programs while boosting overall health. Frustratingly, adopting a balanced diet and scientific nutrition plan necessitates a strong sense of commitment that not all fitness club members can accomplish on their own. However, …

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Why members need full app purchase history access in your fitness studio app 1

Why members need full app purchase history access in your fitness studio app

We live in the era of technology, where every person prefers the easy use of an app. Fitness app downloads increased by nearly 50% since 2020; they are a great remote access point for your services and for keeping all your app purchase history in one place. Still, every app is different. One distinct difference …

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how to easily drive conversions with custom sales pipeline management automation

How to easily drive conversion with custom sales pipeline management automation

A customer pipeline is a sequence of steps in a sale process that converts leads into clients. Many firms use a customer pipeline management to enhance sales and better identify potential clients, so they can blast sales rates higher.  Let’s keep it simple and straightforward: a pipeline management in sales is all potential deals you’re …

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SMS marketing for gyms

SMS and email marketing: one simple strategy to drastically boost your engagement

Gym marketing strategy leverages a wide variety of channels including voicemail, email, physical mailing, and text messages. Of these, email and SMS marketing for gyms are the most popular and widely used. What you might not know is that SMS campaigns can boost engagement up to 8x more than emails alone. SMS marketing has the …

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chat widgets fitness leads

Chat widgets: the secret to growing your fitness studio’s leads while you kick back and relax?

How well is your website generating leads? If it isn’t capturing as many leads as it should, then it might be missing an important feature — website chat widget. Chat widgets are little windows that pop up on a website and allow visitors to chat with a customer service representative in real time. It’s human-to-human …

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email and sms marketing

Email combined with SMS: engage subscribers in your database more efficiently

One of the pillars of a gym’s digital marketing strategy is email and SMS marketing. Email and SMS marketing help you to reach potential customers effectively so that you can increase conversion rates.  Estimates state that email marketing revenue is estimated to reach almost 11 billion by the end of 2023. Most experts agree that …

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Increase lead conversion by up to 50% with sales funnels

Increasing fitness studio lead conversion: improve by 50% with sales funnels

There is little doubt that sales funnels work. They’ve been shown to pull more than 50% more high-quality sales than standard marketing alone. Creating lasting relationships with customers is significantly easier if you begin with an efficient marketing funnel. This tactic plays a vital role in attracting new customers, increasing lead conversion rates, and boosting customer …

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Hapana Executive Profile Rick Jones

Hapana executive profile: Rick Jones

The essence of great product management can be boiled down to understanding a customer’s unique business needs and then translating those needs into business requirements that a development team can turn into something amazing. Understanding the distinctive business needs of a multi-location boutique fitness studio or health club becomes a lot easier when you’ve worked …

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gym sales

Top 8 ways to boost gym sales and increase membership rates

Successfully running and managing a gym requires hard work to generate revenue. Although your gym may feature world-class trainers and top-tier equipment, are you doing everything possible to boost gym sales and increase membership rates? Post-pandemic, people are more determined to improve their fitness and regain control over their health. This is great news for …

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