Online reviews are crucial to the success of your fitness business. A recent study conducted by customer service tech experts Dixa found that a staggering 93% of consumers read reviews online before buying something. Furthermore, 79% of consumers place as much trust in online reviews as they do recommendations from friends and family. Therefore, you …
One of the pillars of a gym’s digital marketing strategy is email and SMS marketing. Email and SMS marketing help you to reach potential customers effectively so that you can increase conversion rates. Estimates state that email marketing revenue is estimated to reach almost 11 billion by the end of 2023. Most experts agree that …
Email combined with SMS: engage subscribers in your database more efficiently Read More »
The effectiveness of your marketing efforts is largely a result of quality customer database management. Here’s the thing: many databases just aren’t well organized, which can lead to major oversights that waste your marketing budget. Therefore, you must master data management to avoid duplicate records and save your marketing budget. So, what’s the big deal? Data …
Save money with better data management: duplicate record avoidance for the win Read More »
There is little doubt that sales funnels work. They’ve been shown to pull more than 50% more high-quality sales than standard marketing alone. Creating lasting relationships with customers is significantly easier if you begin with an efficient marketing funnel. This tactic plays a vital role in attracting new customers, increasing lead conversion rates, and boosting customer …
Increasing fitness studio lead conversion: improve by 50% with sales funnels Read More »
A company can’t reach its goals without stakeholders and brand partnership. These interested parties provide the projects with financial support, help minimize the risks that may occur during implementation, and optimize how time and money are used. Stakeholders’ participation in any project stage plays a key role in its success, and as such, they have …
4 critical steps to make brand partnerships exceed stakeholders’ expectations Read More »
When it comes to the fitness industry, customer retention is sometimes difficult; the increased competitiveness of the business, combined with a shortage of top-tier solutions, has contributed to the annual loss of gym members. For better client retention, a yearly client fitness anniversary party is excellent if you haven’t already started one. Maintaining a loyalty …
Building community through fitness milestones: small steps forward mean something big Read More »
Customer acquisition is the first step in a long-term growth strategy. To achieve sustainable growth and ensure your business thrives to the top, you must master customer acquisition and retention. While excellent customer acquisition techniques are vital to attract new customers, retention is also essential to avoid losing customers faster than you can add them …
How to maximize member engagement and save time with marketing automation Read More »
Just when you thought that your company had a reliable way to attract new clients, something happens; the onboarding process turns them off. There are two paths when onboarding new members: you can either set new clients up to stay with you for years or see them leave after a few months. The strategy of onboarding new …
How to build an automated customer onboarding flow that makes members happy Read More »
Access to the Internet has been a boon for democracy and evolving digital economies, encouraging customers to post reviews, share them on social media and search platforms, and interact with other people regarding their favorite businesses. It’s pretty simple to navigate and read reviews no matter what the service or product may be. Consumers publish …
Online reviews for gyms: the good, the bad, and how to nail them both Read More »
The motto “The Customer Is Always Right” never goes out of style. But before the customer can be right, your company needs to make the connection and define engagement. If you google “customer engagement,” you’ll get 1,080,000,000 results. And around 3,320,000,000 CRM (Customer Relationship Management) solutions offer their professional advice, with an array of graphics, …
Redefining engagement in the fitness industry in 2022 Read More »
