gym management software

fitness-milestones-celebrate-to-grow-community

Building community through fitness milestones: small steps forward mean something big

When it comes to the fitness industry, customer retention is sometimes difficult; the increased competitiveness of the business, combined with a shortage of top-tier solutions, has contributed to the annual loss of gym members. For better client retention, a yearly client fitness anniversary party is excellent if you haven’t already started one. Maintaining a loyalty …

Building community through fitness milestones: small steps forward mean something big Read More »

how to improve customer engagement through technology

How to maximize member engagement and save time with marketing automation

Customer acquisition is the first step in a long-term growth strategy. To achieve sustainable growth and ensure your business thrives to the top, you must master customer acquisition and retention. While excellent customer acquisition techniques are vital to attract new customers, retention is also essential to avoid losing customers faster than you can add them …

How to maximize member engagement and save time with marketing automation Read More »

onboarding new members

How to build an automated customer onboarding flow that makes members happy

Just when you thought that your company had a reliable way to attract new clients, something happens; the onboarding process turns them off. There are two paths when onboarding new members: you can either set new clients up to stay with you for years or see them leave after a few months. The strategy of onboarding new …

How to build an automated customer onboarding flow that makes members happy Read More »

How to save gym time money lapsed trial engagement automations

How to save your gym money and time with lapsed trial re-engagement automations

Free trials are a common way for fitness businesses to attract and establish qualified contacts for prospective members. Whether booked through your website or requested directly, these trials provide you with a golden chance at a new client; prospects that have broken down boundaries and want to learn more about your business are as good …

How to save your gym money and time with lapsed trial re-engagement automations Read More »

birthday-recognition-engagement-organic-growth

Birthday recognition engagement – your untapped organic growth lever for your fitness community

There are many approaches to boosting member lifetime value with gestures that create a big impact. However, the art of building lifelong relationships with your customers stems from the little things. Birthday recognition falls in the category of “the little things that go a long way”. Take for example simple birthday recognition wishes. We’re never …

Birthday recognition engagement – your untapped organic growth lever for your fitness community Read More »

online reviews for gyms good bad and inbetween

Online reviews for gyms: the good, the bad, and how to nail them both

Access to the Internet has been a boon for democracy and evolving digital economies, encouraging customers to post reviews, share them on social media and search platforms, and interact with other people regarding their favorite businesses. It’s pretty simple to navigate and read reviews no matter what the service or product may be. Consumers publish …

Online reviews for gyms: the good, the bad, and how to nail them both Read More »

Hapana Executive Profile Rick Jones

Hapana executive profile: Rick Jones

The essence of great product management can be boiled down to understanding a customer’s unique business needs and then translating those needs into business requirements that a development team can turn into something amazing. Understanding the distinctive business needs of a multi-location boutique fitness studio or health club becomes a lot easier when you’ve worked …

Hapana executive profile: Rick Jones Read More »

Gym email marketing

Gym email marketing: a guide to best practices in 2022

When it comes to turning new leads into loyal members, few gym marketing strategies compare with gym email marketing. After the travails of the past two years, attracting new clients and retaining current ones will be top of mind for gym owners in 2022. Email marketing generates a return of $42 for every $1 spent at …

Gym email marketing: a guide to best practices in 2022 Read More »

jarron aizen hapana ceo

OneFitStop launches new name and brand: Hapana

Sydney, 6 April 2022 | OneFitStop, a leading provider of Enterprise Fitness Business Solutions, is proud to launch Hapana Today we’re excited to transition to Hapana with new visuals, tighter brand positioning and big plans for the future! The business began nine years ago with the intention of serving personal trainers. It has since evolved …

OneFitStop launches new name and brand: Hapana Read More »