gym management software Archives

how to improve customer engagement through technology

How to maximize member engagement and save time with marketing automation

September 12, 2022 September 21, 2022 / By Corey Loehr / Gym Marketing

Customer acquisition is the first step in a long-term growth strategy. To achieve sustainable growth and ensure your business thrives to the top, you must master customer acquisition and retention. While excellent customer acquisition techniques are vital to attract new customers, retention is also essential to avoid losing customers faster than you can add them …

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How to build an automated customer onboarding flow that makes members happy

September 8, 2022 September 22, 2022 / By Corey Loehr / Gym Marketing

Just when you thought that your company had a reliable way to attract new clients, something happens; the onboarding process turns them off. There are two paths when onboarding new members: you can either set new clients up to stay with you for years or see them leave after a few months. The strategy of onboarding new …

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online reviews for gyms good bad and inbetween

Online reviews for gyms: the good, the bad, and how to nail them both

August 9, 2022 September 22, 2022 / By Corey Loehr / Gym Marketing

Access to the Internet has been a boon for democracy and evolving digital economies, encouraging customers to post reviews, share them on social media and search platforms, and interact with other people regarding their favorite businesses. It’s pretty simple to navigate and read reviews no matter what the service or product may be. Consumers publish …

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Hapana executive profile: Rick Jones

July 20, 2022 August 6, 2022 / By Corey Loehr / Business, Business Development, Leadership

The essence of great product management can be boiled down to understanding a customer’s unique business needs and then translating those needs into business requirements that a development team can turn into something amazing. Understanding the distinctive business needs of a multi-location boutique fitness studio or health club becomes a lot easier when you’ve worked …

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Executive profile: Hapana founder and CEO Jarron Aizen

May 24, 2022 May 31, 2022 / By Corey Loehr / Leadership

Born in South Africa, raised in Australia, and now living in New York City, Jarron Aizen is a man well-traveled. It’s not hard to see how his unique world view and vision for a better way in fitness has enabled him to grow an organization that started in a university dorm room to a business …

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Gym email marketing: a guide to best practices in 2022

April 26, 2022 August 17, 2022 / By Corey Loehr / Gym Marketing

When it comes to turning new leads into loyal members, few gym digital marketing strategies compare with gym email marketing. After the travails of the past two years, attracting new clients and retaining current ones will be top of mind for gym owners in 2022. Email marketing generates a return of $42 for every $1 spent …

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OneFitStop Launches New Name and Brand: Hapana

April 4, 2022 April 7, 2022 / By Corey Loehr / Press

Sydney, 6 April 2022 | OneFitStop, a leading provider of Enterprise Fitness Business Solutions, is proud to launch Hapana Today we’re excited to transition to Hapana with new visuals, tighter brand positioning and big plans for the future! The business began nine years ago with the intention of serving personal trainers. It has since evolved …

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Hapana’s Exhibiting June 22-24 in Miami for IHRSA 2022!

April 4, 2022 April 4, 2022 / By Corey Loehr / Events

It doesn’t get much better for the best industry show of the year! Forward, Together Shaping the future of the fitness industry Join a global community of clubs, studios, and industry partners at IHRSA 2022. Connect with thought leaders, share knowledge, and discover ground-breaking innovations that will make your business stronger and more resilient than …

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Meet team Hapana at Fitness + Wellness Australia 16-17 June 2022

April 4, 2022 August 25, 2022 / By Corey Loehr / Events

Come and meet the Hapana team at the Fitness + Wellness Australia 2022! This is the annual meet-up for the active-health and leisure industries is being held at the ICC Sydney Exhibition Centre at Darling Harbour Sydney! It runs for two days on 16-17 June 2022 and will a packed out two days with some …

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Hapana presenting at Virtual Fitness Industry Technology Summit 8 April 2022

April 4, 2022 April 4, 2022 / By Corey Loehr / Events

Hapana is sponsoring the Virtual Fitness Industry Technology Summit 2022, an event for fitness business owners and operators that will be held live online on 8 April. As a Gold Sponsor, Hapana is excited to meet with fitness business leaders where we will be presenting Evolving Beyond Billing and Booking. The day kicks off at …

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