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fitness studio business

discussing gym intro offers at the front desk

When designing your fitness business’s intro offer, is a free trial really better?

As a fitness business, offering an intro offer to new customers can be a great way of attracting members and generating revenue. An intro offer is a discounted or special promotion that is available to new members for a limited time. There are two main types of intro offers that fitness businesses use: paid intro …

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personal training app

Studio fitness apps: why your clients should receive push notifications

Modern technology makes it easier than ever to stay in touch with your fitness club members. With gyms and studios, where attendance is not always linear, customers may find it difficult to keep themselves up to date. By using an online personal training app for the members can easily connect themselves with the workout schedule …

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brand partnership

4 critical steps to make brand partnerships exceed stakeholders’ expectations

A company can’t reach its goals without stakeholders and brand partnership. These interested parties provide the projects with financial support, help minimize the risks that may occur during implementation, and optimize how time and money are used.  Stakeholders’ participation in any project stage plays a key role in its success, and as such, they have …

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birthday-recognition-engagement-organic-growth

Birthday recognition engagement – your untapped organic growth lever for your fitness community

There are many approaches to boosting member lifetime value with gestures that create a big impact. However, the art of building lifelong relationships with your customers stems from the little things. Birthday recognition falls in the category of “the little things that go a long way”. Take for example simple birthday recognition wishes. We’re never …

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Travis Shannon

Hapana executive profile: Travis Shannon

“Something I’ve learned in managing high-performance teams is that the best ideas don’t always come from the person with the most industry experience. They could just as easily come from a new person who brings a fresh perspective. As a leader, I simply want the best ideas.” – Travis Shannon Travis Shannon: profound background Travis …

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Gym email marketing

Gym email marketing: a guide to best practices in 2022

When it comes to turning new leads into loyal members, few gym marketing strategies compare with gym email marketing. After the travails of the past two years, attracting new clients and retaining current ones will be top of mind for gym owners in 2022. Email marketing generates a return of $42 for every $1 spent at …

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FITS Virtual I am speaking at

Hapana presenting at Virtual Fitness Industry Technology Summit 8 April 2022

Hapana is sponsoring the Virtual Fitness Industry Technology Summit 2022, an event for fitness business owners and operators that will be held live online on 8 April. As a Gold Sponsor, Hapana is excited to meet with fitness business leaders where we will be presenting Evolving Beyond Billing and Booking.  The day kicks off at …

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7 Steps for opening a Gym

SEO for gyms: how to be confident you’re getting found by potential members near you

Many gym owners have the question: “Is SEO for gyms worth my money or time” in mind when starting a fitness business. A major reason why most of them have this confusion is because of Google algorithms, which are continuously changing. According to expert marketers, determining whether SEO is worth your investment or resources solely …

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