fitness studio business

Travis Shannon

Hapana executive profile: Travis Shannon

“Something I’ve learned in managing high-performance teams is that the best ideas don’t always come from the person with the most industry experience. They could just as easily come from a new person who brings a fresh perspective. As a leader, I simply want the best ideas.” – Travis Shannon Travis Shannon: profound background Travis …

Hapana executive profile: Travis Shannon Read More »

Gym email marketing

Gym email marketing: a guide to best practices in 2022

When it comes to turning new leads into loyal members, few gym digital marketing strategies compare with gym email marketing. After the travails of the past two years, attracting new clients and retaining current ones will be top of mind for gym owners in 2022. Email marketing generates a return of $42 for every $1 spent …

Gym email marketing: a guide to best practices in 2022 Read More »

FITS Virtual I am speaking at

Hapana presenting at Virtual Fitness Industry Technology Summit 8 April 2022

Hapana is sponsoring the Virtual Fitness Industry Technology Summit 2022, an event for fitness business owners and operators that will be held live online on 8 April. As a Gold Sponsor, Hapana is excited to meet with fitness business leaders where we will be presenting Evolving Beyond Billing and Booking.  The day kicks off at …

Hapana presenting at Virtual Fitness Industry Technology Summit 8 April 2022 Read More »

7 Steps for opening a Gym

SEO for gyms: how to be confident you’re getting found by potential members near you

Many gym owners have the question: “Is SEO for gyms worth my money or time” in mind when starting a fitness business. A major reason why most of them have this confusion is because of Google algorithms, which are continuously changing. According to expert marketers, determining whether SEO is worth your investment or resources solely …

SEO for gyms: how to be confident you’re getting found by potential members near you Read More »

Branding Your Gym: What to Consider when Evaluating the Perception of your Business

Branding your gym in a global market that is becoming more competitive and crowded means that fitness businesses need to work hard to find their niche. Years ago, our neighborhoods mostly used to have just one gym or fitness center. The job of gym digital marketing is to simply spread the word of gym’s existence …

Branding Your Gym: What to Consider when Evaluating the Perception of your Business Read More »

Gym Social Media Marketing: How to Build a Social Media Presence that will grow a Community

Fitness studios and gyms need to have an active online presence to stay relevant in the digital world, gym social media marketing is central to success for overall gym digital marketing. Don’t know what to post on your social media platforms? Here is all you need to know to rock your digital marketing game. The …

Gym Social Media Marketing: How to Build a Social Media Presence that will grow a Community Read More »

Gym Mobile Marketing

Using gym mobile marketing can be one major way to improve your customer base and your fitness studio needs an effective marketing strategy to attract and engage prospective customers and compete in the industry. If you’re a gym owner and looking for ways to reach out to potential gym-goers, gone are the days when advertising …

Gym Mobile Marketing Read More »

gym sales outbound calling

Gym sales outbound calling: how to win new members with the right approach over the phone

Gym sales outbound calling can help you attract a large number of new members. But it’s not an easy task, as you need to consider several factors while talking to leads. You need to think about your way of communication, what you will be speaking about, and how you can convince them to purchase a …

Gym sales outbound calling: how to win new members with the right approach over the phone Read More »