fitness studio business

Gym email marketing

Gym Email Marketing: A Guide to Best Practices in 2022

When it comes to turning new leads into loyal members, few gym digital marketing strategies compare with gym email marketing. After the travails of the past two years, attracting new clients and retaining current ones will be top of mind for gym owners in 2022. Email marketing generates a return of $42 for every $1 spent …

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FITS Virtual I am speaking at

Hapana presenting at Virtual Fitness Industry Technology Summit 8 April 2022

Hapana is sponsoring the Virtual Fitness Industry Technology Summit 2022, an event for fitness business owners and operators that will be held live online on 8 April. As a Gold Sponsor, Hapana is excited to meet with fitness business leaders where we will be presenting Evolving Beyond Billing and Booking.  The day kicks off at …

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SEO for Gyms: How to be Confident you’re Getting Found by Potential Members Near You

Many gym owners have the question: “Is SEO for gyms worth my money or time” in mind when starting a fitness business. A major reason why most of them have this confusion is because of Google algorithms, which are continuously changing. According to expert marketers, determining whether SEO is worth your investment or resources solely …

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Branding Your Gym: What to Consider when Evaluating the Perception of your Business

Branding your gym in a global market that is becoming more competitive and crowded means that fitness businesses need to work hard to find their niche. Years ago, our neighborhoods mostly used to have just one gym or fitness center. The job of gym digital marketing is to simply spread the word of gym’s existence …

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Gym Social Media Marketing: How to Build a Social Media Presence that will grow a Community

Fitness studios and gyms need to have an active online presence to stay relevant in the digital world, gym social media marketing is central to success for overall gym digital marketing. Don’t know what to post on your social media platforms? Here is all you need to know to rock your digital marketing game. The …

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Gym Mobile Marketing

Using gym mobile marketing can be one major way to improve your customer base and your fitness studio needs an effective marketing strategy to attract and engage prospective customers and compete in the industry. If you’re a gym owner and looking for ways to reach out to potential gym-goers, gone are the days when advertising …

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What Building a Fitness Community Can Do For Your Bottom Line

When it comes to profitability and success, building a fitness community is everything. According to Runtastic, 40% of participants quit their fitness course shortly after they begin when they attend it individually, with no group. That rate drops to 6% when an individual exercises with a friend or group! Essentially, your clients want to be …

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How the Most Successful Fitness Studio Owners Grow Their Businesses

As a fitness studio owner, you have one primary goal and that’s how to grow your business amongst a sea of imitators. With a saturated market, it can be difficult to stand out from the crowd. However, as a boutique fitness studio, you have a unique advantage in that you have a lot more to …

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