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Modern technology makes it easier than ever to stay in touch with your fitness club members. With gyms and studios, where attendance is not always linear, customers may find it difficult to keep themselves up to date. By using an online personal training app for the members can easily connect themselves with the workout schedule …
Studio fitness apps: why your clients should receive push notifications Read More »
There are many ways to communicate these days – Slack, group text, airplane skywriting…okay, maybe that one is a little outdated. But communicating and giving feedback is super easy; you could pick up your phone and call someone directly out of the blue. When you’re a manager giving positive feedback, direct constructive criticism to a …
Giving feedback one-on-one: what channel makes sense for what kind of feedback? Read More »
Team building retreats allow your team members to separate from their responsibilities and bond. Although the retreats are effective for helping team members connect and solve problems together, they are not the easiest to plan. So, what is the purpose of a team retreat or how do you plan a team building retreat? This guide will …
One of the pillars of a gym’s digital marketing strategy is email and SMS marketing. Email and SMS marketing help you to reach potential customers effectively so that you can increase conversion rates. Estimates state that email marketing revenue is estimated to reach almost 11 billion by the end of 2023. Most experts agree that …
Email combined with SMS: engage subscribers in your database more efficiently Read More »
Free trials are a common way for fitness businesses to attract and establish qualified contacts for prospective members. Whether booked through your website or requested directly, these trials provide you with a golden chance at a new client; prospects that have broken down boundaries and want to learn more about your business are as good …
How to save your gym money and time with lapsed trial re-engagement automations Read More »
Born in South Africa, raised in Australia, and now living in New York City, Jarron Aizen is a man well-traveled. It’s not hard to see how his unique world view and vision for a better way in fitness has enabled him to grow an organization that started in a university dorm room to a business …
Executive profile: Hapana founder and CEO Jarron Aizen Read More »
Branding your gym in a global market that is becoming more competitive and crowded means that fitness businesses need to work hard to find their niche. Years ago, our neighborhoods mostly used to have just one gym or fitness center. The job of gym marketing is to simply spread the word of gym’s existence to …
Branding your gym: what to consider when evaluating the perception of your business Read More »
Fitness studios and gyms need to have an active online presence to stay relevant in the digital world, gym social media marketing is central to success for overall gym marketing. Don’t know what to post on your social media platforms? Here is all you need to know to rock your digital marketing game. The role …
Using gym mobile marketing can be one major way to improve your customer base and your fitness studio needs an effective marketing strategy to attract and engage prospective customers and compete in the industry. If you’re a gym owner and looking for ways to reach out to potential gym-goers, gone are the days when advertising …
According to fitness advertising specialists, one new gym client is worth more than $570 to a fitness center every year. But a single member cannot help a gym increase sales or improve the gym’s growth alone. You need to implement effective strategies to bring a good volume of leads. However, converting leads into potential gym …
Gym membership sales script: how to speak to members and close more deals Read More »
