fitness community

Team building retreats

Team building retreats: simple activities to build strong relationships with your core team

Team building retreats allow your team members to separate from their responsibilities and bond. Although the retreats are effective for helping team members connect and solve problems together, they are not the easiest to plan. So, what is the purpose of a team retreat or how do you plan a team building retreat? This guide will …

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email and sms marketing

Email combined with SMS: engage subscribers in your database more efficiently

One of the pillars of a gym’s digital marketing strategy is email and SMS marketing. Email and SMS marketing help you to reach potential customers effectively so that you can increase conversion rates.  Estimates state that email marketing revenue is estimated to reach almost 11 billion by the end of 2023. Most experts agree that …

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How to save gym time money lapsed trial engagement automations

How to save your gym money and time with lapsed trial re-engagement automations

Free trials are a common way for fitness businesses to attract and establish qualified contacts for prospective members. Whether booked through your website or requested directly, these trials provide you with a golden chance at a new client; prospects that have broken down boundaries and want to learn more about your business are as good …

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Branding your gym: what to consider when evaluating the perception of your business

Branding your gym in a global market that is becoming more competitive and crowded means that fitness businesses need to work hard to find their niche. Years ago, our neighborhoods mostly used to have just one gym or fitness center. The job of gym marketing is to simply spread the word of gym’s existence to …

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Gym social media marketing: how to build a social media presence that will grow a community

Fitness studios and gyms need to have an active online presence to stay relevant in the digital world, gym social media marketing is central to success for overall gym marketing. Don’t know what to post on your social media platforms? Here is all you need to know to rock your digital marketing game. The role …

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Gym mobile marketing

Using gym mobile marketing can be one major way to improve your customer base and your fitness studio needs an effective marketing strategy to attract and engage prospective customers and compete in the industry. If you’re a gym owner and looking for ways to reach out to potential gym-goers, gone are the days when advertising …

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gym membership sales script

Gym membership sales script: how to speak to members and close more deals

According to fitness advertising specialists, one new gym client is worth more than $570 to a fitness center every year. But a single member cannot help a gym increase sales or improve the gym’s growth alone. You need to implement effective strategies to bring a good volume of leads. However, converting leads into potential gym …

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gym sales objection

Top four gym sales objections and how to overcome them

Situations in which prospects say “yes” to every offer happen only in a perfect world. Unfortunately, many gyms struggle to convince customers to accept their offers and boost gym sales. Regardless of the industry, you face numerous gym sales objections and obstacles when selling services. While avoiding them isn’t possible, you can learn creative ways …

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The Complete Content Marketing Guide for Attracting New Fitness Class Signups

The first step to attracting new fitness class signups is to have a smart, solid content marketing plan in place. A great content marketing strategy is constantly evolving. It’s wise to revamp your plan to make sure it’s innovative, up-to-date, strong, and fresh. If you’re looking to keep your classes full all year and need …

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