client management

iStock 175558978 min min 2

Fitness Studio Retention Metrics: How to Plan for Success

Retention metrics measure membership data in order to better serve your fitness customers. This, in turn, increases member retention. All Alumni  Sometimes reaching out to your canceled members and clients can be a great way to get them back. Perhaps you put together some special “we want your back” offer with a custom discount, or …

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iStock 654563682 min 2

Fitness Studio Reporting: The Importance of Tracking Member Demographics

Knowing your customer base is important when running any business. This is especially true for fitness studio owners as its success is membership driven. Gym digital marketing and demographics are key to having an edge on your competition. It helps you better serve your members and enables you to make important business decisions. While there …

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