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Hapana presenting at Virtual Fitness Industry Technology Summit 8 April 2022

Hapana is sponsoring the Virtual Fitness Industry Technology Summit 2022, an event for fitness business owners and operators that will be held live online on 8 April. As a Gold Sponsor, Hapana is excited to meet with fitness business leaders where we will be presenting Evolving Beyond Billing and Booking.  The day kicks off at …

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Hapana partners with 2022 Boutique Fitness Summit NYC April 28-30

Hapana is a CEO Summit partner at the Boutique Fitness Solutions’ annual conference, The Summit, an in-person event for fitness business owners and operators that will be held in NYC from April 28-30. Before the general sessions, there is an exclusive one-day, invite-only CEO Summit for elite studio owners and executives.  As a CEO Summit …

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SEO for Gyms: How to be Confident you’re Getting Found by Potential Members Near You

Many gym owners have the question: “Is SEO for gyms worth my money or time” in mind when starting a fitness business. A major reason why most of them have this confusion is because of Google algorithms, which are continuously changing. According to expert marketers, determining whether SEO is worth your investment or resources solely …

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Branding Your Gym: What to Consider when Evaluating the Perception of your Business

Branding your gym in a global market that is becoming more competitive and crowded means that fitness businesses need to work hard to find their niche. Years ago, our neighborhoods mostly used to have just one gym or fitness center. The job of gym digital marketing is to simply spread the word of gym’s existence …

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Winning Back Old Customers with Email and Outbound Calling – How to reignite a dormant segment of customers

The best thing about having a ‘dormant’ segment of customers is that they are still your customers, and using email and outbound calling is a great way to reignite their interest. Just because they haven’t engaged and been to the fitness center in a while, doesn’t mean they aren’t still interested in what you have …

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Gym Social Media Marketing: How to Build a Social Media Presence that will grow a Community

Fitness studios and gyms need to have an active online presence to stay relevant in the digital world, gym social media marketing is central to success for overall gym digital marketing. Don’t know what to post on your social media platforms? Here is all you need to know to rock your digital marketing game. The …

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reviews management for gyms

Reviews management for gyms: winning new members with social proof long before you ever hear from a new prospect

According to the latest research, more than 72 percent of clients don’t take action without reading reviews. That means whether you‘re a startup, or own an enterprise-level company with multiple locations, online reviews about your business have a direct impact on both revenue and reputation. Do you want to impact the purchasing decisions of your consumers?  Keep reading to …

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Gym Mobile Marketing

Using gym mobile marketing can be one major way to improve your customer base and your fitness studio needs an effective marketing strategy to attract and engage prospective customers and compete in the industry. If you’re a gym owner and looking for ways to reach out to potential gym-goers, gone are the days when advertising …

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Gym digital marketing

Gym Digital Marketing: The Complete Guide To Help You In 2022

Gym Digital Marketing: What’s working in 2022? A killer digital marketing strategy can do wonders for any business, and gyms or fitness centers are no exception. For example, you can increase exposure, drive sales, engage and target audiences in the fitness industry. Moreover, you can position your brand as an authority in the industry. An …

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