Yoga

Business Marketing and Branding Tips for Pilates and Yoga Studios

The proof is in the numbers. Pilates and yoga studios are here to stay and growing at exponential rates. As of November 2016, the annual revenue of pilates and yoga studios combined to reach an astounding $10 billion. Additionally, pilates and yoga participation in the United States is at an all-time high. According to a …

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The Ultimate Guide to Opening a Successful Yoga Studio

According to Yoga Journal, over 36 million people are hitting the yoga mat each year in the U.S.  Given this, it’s no surprise that the surge in popularity has led to an increase in yoga studios opening across the country. Entrepreneurs are turning their passion for yoga and mindfulness into highly successful yoga studio businesses. …

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Top 5 Instagram Marketing Tips for Yoga and Pilates Studios

Instagram has over 500 million users and it’s growing fast. It’s the perfect social media platform for yoga studios and pilates studios due to its emphasis on sharing inspirational and engaging visual content through effective gym digital marketing. It’s especially appealing if your studio members are under the age of forty. There’s a high chance …

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Selling Yoga: How to Market Your Yoga Packages and Memberships as a Boutique Yoga Studio

Marketing so that you can sell yoga classes may feel unnatural and inorganic to the common yogi. After all, yoga promotes peace and relaxation while selling is one of the most stressful aspects of any business. But, if you want to a run a successful yoga studio, you will need to put a little time …

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Yoga Nidra – it’s more than Savasana

Imagine being so relaxed, calm, able to release stress and tension, improve your creativity, change your life – all by lying in Savasana at the end of a yoga class and repeating a short phrase every day. Currently, some yoga classes are “routine”, consisting of poses (asanas), sometimes breathing techniques (pranayama) and maybe a short …

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