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Yoga

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How to Discuss Compensation with Your Yoga Staff

After hiring the stellar candidates, you’ll want to work through any yoga compensation questions they may have. Determining payroll for your yoga staff can be intimidating but needs to be honest and spoken about early. There are several different options you can take when it comes to paying your yoga staff – but make sure …

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Selling Yoga Packages: Planning Your Offers to Create Lifelong Members

Yoga packages are a great way to bring in more revenue in a creative way. We all know pay-per-class packages are the traditional way to sell yoga. However, creating a membership program at your yoga studio is a great way to encourage customers to participate more often. Fuller classes will equate to more traffic, and …

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Yoga Studio Business Plan: Setting a Mantra for Success

Starting from the ground up, building a yoga studio business plan won’t be successful without proper research, testing, and trial and error. All of these factors combined will show you whether or not opening a yoga studio is for you. Once you’ve successfully nailed the elements that go into your business, you’ll need to set …

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Location, Decor: Why it Matters for Your Yoga Studio

The experience behind a brand is everything. When you enter a movie theater, you are immediately excited by the dim lights, brightly colored movie posters on the wall, and the fresh smell of buttery popcorn. Walking into a coffee shop usually means big, comfy chairs, a quiet, studious atmosphere, and the smell of fresh beans. …

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Naming a Yoga Studio: Choosing a Name That Reflects Your Branding Strategy

More than ever, people are seeking healthy alternatives to their normal lifestyle. Buzzworthy yoga studios are one of America’s favorite ways to relax, unwind, and stay toned. In 2016, nearly 37 million people regularly practiced yoga. It goes without saying that yoga studios are more and more popular in the last two years as a …

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Opening a yoga studio: costs, the perfect size, staffing

Opening a yoga studio isn’t just about cute mats and spa water – if you’re looking to make a profit in the yoga industry, you’ll need to understand the ins-and-outs of the business. Knowing about the hot yoga near you, yoga dimensions, and other yoga studios in the area can help you understand the competition …

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Business Marketing and Branding Tips for Pilates and Yoga Studios

Business Marketing and Branding Tips for Pilates and Yoga Studios

The proof is in the numbers. Pilates and yoga studios are here to stay and growing at exponential rates. As of November 2016, the annual revenue of pilates and yoga studios combined to reach an astounding $10 billion. Additionally, pilates and yoga participation in the United States is at an all-time high. According to a …

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The Ultimate Guide to Opening a Successful Yoga Studio

According to Yoga Journal, over 36 million people are hitting the yoga mat each year in the U.S.  Given this, it’s no surprise that the surge in popularity has led to an increase in yoga studios opening across the country. Entrepreneurs are turning their passion for yoga and mindfulness into highly successful yoga studio businesses. …

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