Yoga

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Yoga Studio Marketing: How to Reach New Kinds of Members

Everyone can benefit from yoga classes. But is your yoga studio marketing reaching everyone? Yoga comes with incredible benefits, and everyone deserves an opportunity to experience them. Learn how to break away from the traditional target market and recruit people you wouldn’t typically expect to see in a yoga class.  Yoga Studio Marketing: Offer senior …

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How to Discuss Compensation with Your Yoga Staff

After hiring the stellar candidates, you’ll want to work through any yoga compensation questions they may have. Determining payroll for your yoga staff can be intimidating but needs to be honest and spoken about early. There are several different options you can take when it comes to paying your yoga staff – but make sure …

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Selling Yoga Packages: Planning Your Offers to Create Lifelong Members

Yoga packages are a great way to bring in more revenue in a creative way. We all know pay-per-class packages are the traditional way to sell yoga. However, creating a membership program at your yoga studio is a great way to encourage customers to participate more often. Fuller classes will equate to more traffic, and …

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7 Unlikely Ways to Market Your Yoga Studio

You know that getting the word out is the first step in creating a successful yoga business; are you using the same old, tired methods that don’t appeal anymore, though? In order to market your yoga studio, you’ll need to set a base of traditional strategies mixed with new. Marketing your yoga studio can be …

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Yoga Studio Business Plan: Setting a Mantra for Success

Starting from the ground up, building a yoga studio business plan won’t be successful without proper research, testing, and trial and error. All of these factors combined will show you whether or not opening a yoga studio is for you. Once you’ve successfully nailed the elements that go into your business, you’ll need to set …

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Location, Decor: Why it Matters for Your Yoga Studio

The experience behind a brand is everything. When you enter a movie theater, you are immediately excited by the dim lights, brightly colored movie posters on the wall, and the fresh smell of buttery popcorn. Walking into a coffee shop usually means big, comfy chairs, a quiet, studious atmosphere, and the smell of fresh beans. …

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Naming a Yoga Studio: Choosing a Name That Reflects Your Branding Strategy

More than ever, people are seeking healthy alternatives to their normal lifestyle. Buzzworthy yoga studios are one of America’s favorite ways to relax, unwind, and stay toned. In 2016, nearly 37 million people regularly practiced yoga. It goes without saying that yoga studios are more and more popular in the last two years as a …

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Opening a yoga studio: costs, the perfect size, staffing

Opening a yoga studio isn’t just cute mats and spa water – if you’re in the business of yoga because you’d like to make a profit, you’ll need to know all the ins-and-outs of opening. Beginning a new business isn’t easy, and making a yoga studio profitable will take work. But knowing as much as …

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