Sales

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Health and Fitness Club Operations 101: Balancing Member Satisfaction and Business Success

We know that member satisfaction is key to the success of any membership driven business. However, there is a fine line between member satisfaction and members dictating how the business is ran. Setting the Precedence When a gym bends the rules for one member, an expectation is set that the behavior will repeat. Perhaps you …

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Selling Yoga Packages: Planning Your Offers to Create Lifelong Members

Yoga packages are a great way to bring in more revenue in a creative way. We all know pay-per-class packages are the traditional way to sell yoga. However, creating a membership program at your yoga studio is a great way to encourage customers to participate more often. Fuller classes will equate to more traffic, and …

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Starting a gym: sell $1,000,000 in annual membership fees before opening day

Even before opening day, starting a gym requires a plan for how you’re going to sell memberships that will send your business revenue through the roof. It’s about creating a strong financial plan that sets solid, attainable goals on a consistent timely basis. Are you worried how to start a gym and generate revenue? Don’t …

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Gym business plan: 6 critical elements your gym business plan must include

Wondering how to start a gym? What are the most important factors you need to remember when developing your gym business plan? We’ve been there, that’s why we’ve outlined these things so your gym business will generate revenue – not hit the dust. You can’t ignore these things when starting your gym business if you …

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Lead Conversion: 6 Ways to Re-Qualify Your Offer Respondents for More Sales

Qualifying leads is an important step in the lead tracking and nurturing process. By funneling your qualified leads out you can easily sift through all of your contacts to figure out which ones are worth the extra effort. Qualified leads are more than just those who respond to your offers. They are leads who match …

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Selling Yoga: How to Market Your Yoga Packages and Memberships as a Boutique Yoga Studio

Marketing so that you can sell yoga classes may feel unnatural and inorganic to the common yogi. After all, yoga promotes peace and relaxation while selling is one of the most stressful aspects of any business. But, if you want to a run a successful yoga studio, you will need to put a little time …

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Sell or be sold

I am re-listening to Grant Cardone’s great book “Sell or Be Sold” on Audible. One of the best books I have read/listened to on sales (the other being Chet Holmes book “The Ultimate Sales Machine“) If you haven’t read either of them, then add them to your wishlist  🙂 Anyway back to the purpose of …

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