Sales

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The Shifting Value Proposition of a Subscription Revenue Business

In the ever-changing world of the pandemic, fitness centers have had to transform into service providers to stay in the game. That shift may need to be even more, especially when considering the subscription-based service model that has continuously operated. What does value mean to consumers these days? Is access to equipment enough, or do …

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Studio Member Retention: 3 Tips To Improve During The March Slump

New year, new me; it’s the mantra your new members flood into the studio repeating every January. As a gym owner, you’re on a mission to transform those new year’s resolutions into a long-term lifestyle change through amazing studio member retention. Various studies report mixed figures on how long it actually takes to form a …

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How To Approach Quarter One Sales Goals In The Fitness Industry

Forecasting sales revenues and divvying up sales goals can be equal parts exciting and nerve-wracking. While you can’t predict the future precisely, here are a few tips to make the process smoother:  Review last year’s metrics. Much like world history, the best way to predict the future is to know your history. Your fitness software …

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Is Your Sales Team Properly Trained For The New Year’s Rush?

As a fitness business owner, you have probably put a lot of thought, time, and energy into planning for Quarter 1 — closing out details from year-end, strategizing marketing, ordering inventory, and hiring staff. Here’s a quick checklist to make sure you can go into the new year confident in your sales team’s abilities. Have …

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What To Do About Inactive Members That Get Awakened When You Ask Them To Convert To A New System

The age-old question in the fitness business: Do you make contact with inactive members or let sleeping dogs lie? Both approaches here have a strong case. On one hand, reaching out to members that pay their bill every month but haven’t attended the gym in a few months could be just the motivation they need …

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How to Manage and Respond to Negative Reviews of Your Fitness Studio on Social Media

If you own a business — especially one centered around customer service — the thought of a negative review popping up on Facebook or Google likely makes you cringe or get a pit in your stomach. Let’s take a moment to discuss the types of reviewers and negative reviews that exist, how to prevent them, …

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Fitness Studio Sales Metrics: Important Points to Consider

Sales metrics are an essential component to running a successful fitness studio. After all, sales can be quantified and measured over a period of time. It can be used as a benchmark and tracked to determine performance. You can use these metrics to create goals and then work to reach those goals. If a goal …

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Health and Fitness Club Operations 101: Balancing Member Satisfaction and Business Success

We know that member satisfaction is key to the success of any membership driven business. However, there is a fine line between member satisfaction and members dictating how the business is ran. Setting the Precedence When a gym bends the rules for one member, an expectation is set that the behavior will repeat. Perhaps you …

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Selling Yoga Packages: Planning Your Offers to Create Lifelong Members

Yoga packages are a great way to bring in more revenue in a creative way. We all know pay-per-class packages are the traditional way to sell yoga. However, creating a membership program at your yoga studio is a great way to encourage customers to participate more often. Fuller classes will equate to more traffic, and …

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