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A killer gym digital marketing strategy can do wonders for any business. And gyms or fitness centers are not an exception. From increasing exposure, driving sales, engaging and targeting the audience to positioning your brand as an authority in the industry, it can do everything. Gym Marketing- What Is Working in 2023 When you share …
As a fitness business, offering an intro offer to new customers can be a great way of attracting members and generating revenue. An intro offer is a discounted or special promotion that is available to new members for a limited time. There are two main types of intro offers that fitness businesses use: paid intro …
When designing your fitness business’s intro offer, is a free trial really better? Read More »
Don’t open a gym without calculating costs. Download the gym cost calculator today. The costs to start a gym can determine whether your business will sink or exceed expectations. Beginning to save for these starting costs ensures your gym is prepared to handle any hurdles you encounter along the way.There are a few things to …
How much does it cost to start a gym in 2023? Read our complete guide Read More »
The excitement and enthusiasm can take you a long way….and covering off the basics can keep you smiling!
In the ever-changing world of the pandemic, fitness centers have had to transform into service providers to stay in the game. That shift may need to be even more, especially when considering the subscription-based service model that has continuously operated.What does value mean to consumers these days? Is access to equipment enough, or do you …
The shifting value proposition of a subscription revenue business Read More »
New year, new me; it’s the mantra your new members flood into the studio repeating every January. As a gym owner, you’re on a mission to transform those new year’s resolutions into a long-term lifestyle change through amazing studio member retention. Various studies report mixed figures on how long it actually takes to form a …
Studio Member Retention: 3 Tips To Improve During The March Slump Read More »
Forecasting sales revenues and divvying up sales goals can be equal parts exciting and nerve-wracking. While you can’t predict the future precisely, here are a few tips to make the process smoother: Review last year’s metrics. Much like world history, the best way to predict the future is to know your history. Your fitness software …
How To Approach Quarter One Sales Goals In The Fitness Industry Read More »
As a fitness business owner, you have probably put a lot of thought, time, and energy into planning for Quarter 1 — closing out details from year-end, strategizing marketing, ordering inventory, and hiring staff. Here’s a quick checklist to make sure you can go into the new year confident in your sales team’s abilities. Have …
Is Your Sales Team Properly Trained For The New Year’s Rush? Read More »
The age-old question in the fitness business: Do you make contact with inactive members or let sleeping dogs lie? Both approaches here have a strong case. On one hand, reaching out to members that pay their bill every month but haven’t attended the gym in a few months could be just the motivation they need …
If you own a business — especially one centered around customer service — the thought of a negative review popping up on Facebook or Google likely makes you cringe or get a pit in your stomach. Let’s take a moment to discuss the types of reviewers and negative reviews that exist, how to prevent them, …
How to Manage and Respond to Negative Reviews of Your Fitness Studio on Social Media Read More »
