Member Retention

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Redefining engagement in the fitness industry in 2022

The motto “The Customer Is Always Right” never goes out of style. But before the customer can be right, your company needs to make the connection.  If you google “customer engagement,” you’ll get 1,080,000,000 results. And around 3,320,000,000 CRM (Customer Relationship Management) solutions offer their professional advice, with an array of graphics, statistics, surveys, counseling, …

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Hapana Executive Gem Elliot

Hapana Executive Profile: Gem Elliott

For all the preparation that goes into launching a health club, or new location of a boutique studio concept, success or failure eventually falls at the hands of sales and marketing. Gem Elliott knows success firsthand. The devil is often in the details – in how the prospect’s needs are unpacked, in how their goals …

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7 CHARACTERISTICS of highly successful brands Corey Loehr

7 Characteristics of Highly Successful Brands

Launching a successful brand is no easy feat. It requires more than just the world’s best branding agency. Taking a holistic view of not only how you see your business, but also how your employees and customers experience your brand can be an introspective journey that leads to some periods of self-reflection and the need …

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The Shifting Value Proposition of a Subscription Revenue Business

In the ever-changing world of the pandemic, fitness centers have had to transform into service providers to stay in the game. That shift may need to be even more, especially when considering the subscription-based service model that has continuously operated. What does value mean to consumers these days? Is access to equipment enough, or do …

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Studio Member Retention: 3 Tips To Improve During The March Slump

New year, new me; it’s the mantra your new members flood into the studio repeating every January. As a gym owner, you’re on a mission to transform those new year’s resolutions into a long-term lifestyle change through amazing studio member retention. Various studies report mixed figures on how long it actually takes to form a …

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