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The motto “The Customer Is Always Right” never goes out of style. But before the customer can be right, your company needs to make the connection and define engagement. If you google “customer engagement,” you’ll get 1,080,000,000 results. And around 3,320,000,000 CRM (Customer Relationship Management) solutions offer their professional advice, with an array of graphics, …
Redefining engagement in the fitness industry in 2022 Read More »
For all the preparation that goes into launching a health club, or new location of a boutique studio concept, success or failure eventually falls at the hands of sales and marketing. Gem Elliott knows success firsthand. The devil is often in the details – in how the prospect’s needs are unpacked, in how their goals …
“Every customer used to have a notecard in a box. We used to punch holes in the cards to denote that they’d paid for the month. If you were still in the box, you were delinquent. I kid you not.” -Stephanie Tucker So much about working in tech is about building a better tomorrow for …
Launching a successful brand is no easy feat. It requires more than just the world’s best branding agency. Taking a holistic view of not only how you see your business, but also how your employees and customers experience your brand can be an introspective journey that leads to some periods of self-reflection and the need …
In the ever-changing world of the pandemic, fitness centers have had to transform into service providers to stay in the game. That shift may need to be even more, especially when considering the subscription-based service model that has continuously operated.What does value mean to consumers these days? Is access to equipment enough, or do you …
The shifting value proposition of a subscription revenue business Read More »
New year, new me; it’s the mantra your new members flood into the studio repeating every January. As a gym owner, you’re on a mission to transform those new year’s resolutions into a long-term lifestyle change through amazing studio member retention. Various studies report mixed figures on how long it actually takes to form a …
Studio Member Retention: 3 Tips To Improve During The March Slump Read More »
