Marketing

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Fitness Studio Reporting: The Importance of Tracking Member Demographics

Knowing your customer base is important when running any business. This is especially true for fitness studio owners as its success is membership driven. Gym digital marketing and demographics are key to having an edge on your competition. It helps you better serve your members and enables you to make important business decisions. While there …

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Health and Fitness Club Operations 101: Balancing Member Satisfaction and Business Success

We know that member satisfaction is key to the success of any membership driven business. However, there is a fine line between member satisfaction and members dictating how the business is ran. Setting the Precedence When a gym bends the rules for one member, an expectation is set that the behavior will repeat. Perhaps you …

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Fitness studio member retention: why you should focus on retention now at opening rather than later

There are many reasons to focus on member retention, starting from the very onset of the business. You may be thinking since you are a brand new business, you should strictly focus on getting new members and worry about retaining them down the road. However, keeping your current members is arguably even more important. The …

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Fitness Studio Owner Checklist: What to Do in Your First 60 Days of Opening to Ensure Member Retention

Like any new business, the first couple months of being open will set the tone of reputation for years to come. In some cases, those initial few months will determine whether the business thrives or dives. There are some important factors to be mindful of during this time to give your new studio the best …

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7 Keys to Fitness Studio Member Retention from Day One

Congratulations! You opened a new fitness studio. Through the ups and downs of the setup process, learning the ins and outs of the franchise model, and highs and lows of pre-sale, you watched your vision become a reality! Advertising dollars are being spent so the new members can roll in and enjoy this swanky new …

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Selling Yoga Packages: Planning Your Offers to Create Lifelong Members

Yoga packages are a great way to bring in more revenue in a creative way. We all know pay-per-class packages are the traditional way to sell yoga. However, creating a membership program at your yoga studio is a great way to encourage customers to participate more often. Fuller classes will equate to more traffic, and …

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7 Unlikely Ways to Market Your Yoga Studio

You know that getting the word out is the first step in creating a successful yoga business; are you using the same old, tired methods that don’t appeal anymore, though? In order to market your yoga studio, you’ll need to set a base of traditional strategies mixed with new. Marketing your yoga studio can be …

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Location, Decor: Why it Matters for Your Yoga Studio

The experience behind a brand is everything. When you enter a movie theater, you are immediately excited by the dim lights, brightly colored movie posters on the wall, and the fresh smell of buttery popcorn. Walking into a coffee shop usually means big, comfy chairs, a quiet, studious atmosphere, and the smell of fresh beans. …

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Gym business plan: 6 critical elements your gym business plan must include

Wondering how to start a gym? What are the most important factors you need to remember when developing your gym business plan? We’ve been there, that’s why we’ve outlined these things so your gym business will generate revenue – not hit the dust. You can’t ignore these things when starting your gym business if you …

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Lead Conversion: 6 Ways to Re-Qualify Your Offer Respondents for More Sales

Qualifying leads is an important step in the lead tracking and nurturing process. By funneling your qualified leads out you can easily sift through all of your contacts to figure out which ones are worth the extra effort. Qualified leads are more than just those who respond to your offers. They are leads who match …

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