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Marketing

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7 Reasons Why High Grow Fitness Studios are Switching to OneFitStop in 2021

Having the type of software that best supports your fitness studio is crucial. You want user-friendly software that covers all of your needs in one stop, provides excellent support, doesn’t break the bank, and has all the features you want and need. Here are the top reasons why high growth fitness studios are switching to …

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Fitness Studio Reporting: The Importance of Tracking Member Demographics

Knowing your customer base is important when running any business. This is especially true for fitness studio owners as its success is membership driven. Gym digital marketing and demographics are key to having an edge on your competition. It helps you better serve your members and enables you to make important business decisions. While there …

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Health and Fitness Club Operations 101: Balancing Member Satisfaction and Business Success

We know that member satisfaction is key to the success of any membership driven business. However, there is a fine line between member satisfaction and members dictating how the business is ran. Setting the Precedence When a gym bends the rules for one member, an expectation is set that the behavior will repeat. Perhaps you …

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Fitness studio member retention: why you should focus on retention now at opening rather than later

There are many reasons to focus on member retention, starting from the very onset of the business. You may be thinking since you are a brand new business, you should strictly focus on getting new members and worry about retaining them down the road. However, keeping your current members is arguably even more important. The …

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Fitness studio owner checklist: what to do in your first 60 days of opening to ensure member retention

Like any new business, the first couple months of being open will set the tone of reputation for years to come. In some cases, those initial few months will determine whether the business thrives or dives. There are some important factors to be mindful of during this time to give your new studio the best …

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7 Keys to Fitness Studio Member Retention from Day One

Congratulations! You opened a new fitness studio. Through the ups and downs of the setup process, learning the ins and outs of the franchise model, and highs and lows of pre-sale, you watched your vision become a reality! Advertising dollars are being spent so the new members can roll in and enjoy this swanky new …

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Selling Yoga Packages: Planning Your Offers to Create Lifelong Members

Yoga packages are a great way to bring in more revenue in a creative way. We all know pay-per-class packages are the traditional way to sell yoga. However, creating a membership program at your yoga studio is a great way to encourage customers to participate more often. Fuller classes will equate to more traffic, and …

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Location, Decor: Why it Matters for Your Yoga Studio

The experience behind a brand is everything. When you enter a movie theater, you are immediately excited by the dim lights, brightly colored movie posters on the wall, and the fresh smell of buttery popcorn. Walking into a coffee shop usually means big, comfy chairs, a quiet, studious atmosphere, and the smell of fresh beans. …

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Gym business plan: 6 critical elements your gym business plan must include

Wondering how to start a gym? What are the most important factors you need to remember when developing your gym business plan? We’ve been there, that’s why we’ve outlined these things so your gym business will generate revenue – not hit the dust. You can’t ignore these things when starting your gym business if you …

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