Marketing

7 CHARACTERISTICS of highly successful brands Corey Loehr

7 Characteristics of highly successful brands

Launching a successful brand is no easy feat. It requires more than just the world’s best branding agency. Taking a holistic view of not only how you see your business, but also how your employees and customers experience your brand can be an introspective journey that leads to some periods of self-reflection and the need …

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4 Widgets To Improve Conversion On Your Fitness Studio’s Website

As a business owner, your brand website should raise awareness around your services and drive potential members through your studio’s doors. One of the most underrated yet highly effective tools you can utilize on your website is the widget as part of your gym digital marketing strategy. A widget is an icon/application you can add …

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TikTok marketing: how to grow your fitness brand

First, there was Vine, now TikTok. TechCrunch has dubbed the platform as “the Instagram for the mobile video age.” No matter how you slice it, the app is taking the social media world by storm, and businesses are taking note. Here’s why gym owners like yourself should be paying attention to TikTok marketing that can …

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Fitness Studio Marketing: 10 Creative Marketing Ideas for the Growing Studio

Reaching your ideal audience has never been easier. People spend more time on their smartphones than ever nowadays, giving you more chances for your promotions to land in the hands of your dream clients. Time spent behind gym digital marketing can be extremely effective to drive new members through your doors. It can also be …

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Special Promotions Your Studio Can Offer For Valentine's Day

Valentine’s Day is just around the corner. Have you already started brainstorming the special offers your fitness business will run in and around the day of love? Traditionally, when we think of Valentine’s Day most people immediately conjure up thoughts of candlelit, pre-fixe menu dinners, luxurious spa treatments, and intricate floral arrangements, but even the …

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How Your Studio Can Help New Members Achieve Their New Year's Fitness Goals

New year, new you. The first month of the new year is a time when many of us set goals we aim to achieve over the course of the next 365 days. A survey conducted by NPR and The Marist Poll in 2018 revealed 44% of American adults said they were likely to make a …

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The Complete Guide To A Successful Text Message Marketing Campaign

In order to promote your studio and grow your business, mobile marketing and gym digital marketing to your community and future prospects is mandatory. At this point, mobile usage has outpaced “fixed Internet access” worldwide serves as a crucial touchpoint in your business’s marketing initiatives.  Text message marketing is a low-cost, high-return method that uses …

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How to Manage and Respond to Negative Reviews of Your Fitness Studio on Social Media

If you own a business — especially one centered around customer service — the thought of a negative review popping up on Facebook or Google likely makes you cringe or get a pit in your stomach. Let’s take a moment to discuss the types of reviewers and negative reviews that exist, how to prevent them, …

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7 Reasons Why High Grow Fitness Studios are Switching to OneFitStop in 2021

Having the type of software that best supports your fitness studio is crucial. You want user-friendly software that covers all of your needs in one stop, provides excellent support, doesn’t break the bank, and has all the features you want and need. Here are the top reasons why high growth fitness studios are switching to …

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Fitness Studio Reporting: The Importance of Tracking Member Demographics

Knowing your customer base is important when running any business. This is especially true for fitness studio owners as its success is membership driven. Gym digital marketing and demographics are key to having an edge on your competition. It helps you better serve your members and enables you to make important business decisions. While there …

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