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A killer gym digital marketing strategy can do wonders for any business. And gyms or fitness centers are not an exception. From increasing exposure, driving sales, engaging and targeting the audience to positioning your brand as an authority in the industry, it can do everything. Gym Marketing- What Is Working in 2023 When you share …
“This was the year of evolution for the company” – Corey Loehr CRO This year we at Hapana underwent a company rebrand. Including a new name, a redesign of our company’s logo and visual identity, as well as a new website. Shift were the branding agency that Hapana recruited to help guide the process because …
Hapana, 4 time winner at The Transform Awards Asia! Read More »
Launching a successful brand is no easy feat. It requires more than just the world’s best branding agency. Taking a holistic view of not only how you see your business, but also how your employees and customers experience your brand can be an introspective journey that leads to some periods of self-reflection and the need …
As a business owner, your brand website should raise awareness around your services and drive potential members through your studio’s doors. One of the most underrated yet highly effective tools you can utilize on your website is the widget as part of your gym digital marketing strategy. A widget is an icon/application you can add …
4 Widgets To Improve Conversion On Your Fitness Studio’s Website Read More »
First, there was Vine, now TikTok. TechCrunch has dubbed the platform as “the Instagram for the mobile video age.” No matter how you slice it, the app is taking the social media world by storm, and businesses are taking note. Here’s why gym owners like yourself should be paying attention to TikTok marketing that can …
TikTok marketing: how to grow your fitness brand Read More »
Reaching your ideal audience has never been easier. People spend more time on their smartphones than ever nowadays, giving you more chances for your promotions to land in the hands of your dream clients. Time spent behind gym digital marketing can be extremely effective to drive new members through your doors. It can also be …
Fitness studio marketing: 10 creative marketing ideas for the growing studio Read More »
Valentine’s Day is just around the corner. Have you already started brainstorming the special offers your fitness business will run in and around the day of love? Traditionally, when we think of Valentine’s Day most people immediately conjure up thoughts of candlelit, pre-fixe menu dinners, luxurious spa treatments, and intricate floral arrangements, but even the …
Special Promotions Your Studio Can Offer For Valentine's Day Read More »
New year, new you. The first month of the new year is a time when many of us set goals we aim to achieve over the course of the next 365 days. A survey conducted by NPR and The Marist Poll in 2018 revealed 44% of American adults said they were likely to make a …
How Your Studio Can Help New Members Achieve Their New Year's Fitness Goals Read More »
In order to promote your studio and grow your business, mobile marketing and gym digital marketing to your community and future prospects is mandatory. At this point, mobile usage has outpaced “fixed Internet access” worldwide serves as a crucial touchpoint in your business’s marketing initiatives. Text message marketing is a low-cost, high-return method that uses …
The Complete Guide To A Successful Text Message Marketing Campaign Read More »
If you own a business — especially one centered around customer service — the thought of a negative review popping up on Facebook or Google likely makes you cringe or get a pit in your stomach. Let’s take a moment to discuss the types of reviewers and negative reviews that exist, how to prevent them, …
How to Manage and Respond to Negative Reviews of Your Fitness Studio on Social Media Read More »
