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Gym Marketing

Gym email marketing

Gym email marketing: a guide to best practices in 2022

When it comes to turning new leads into loyal members, few gym marketing strategies compare with gym email marketing. After the travails of the past two years, attracting new clients and retaining current ones will be top of mind for gym owners in 2022. Email marketing generates a return of $42 for every $1 spent at …

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7 Steps for opening a Gym

SEO for gyms: how to be confident you’re getting found by potential members near you

Many gym owners have the question: “Is SEO for gyms worth my money or time” in mind when starting a fitness business. A major reason why most of them have this confusion is because of Google algorithms, which are continuously changing. According to expert marketers, determining whether SEO is worth your investment or resources solely …

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Branding your gym: what to consider when evaluating the perception of your business

Branding your gym in a global market that is becoming more competitive and crowded means that fitness businesses need to work hard to find their niche. Years ago, our neighborhoods mostly used to have just one gym or fitness center. The job of gym marketing is to simply spread the word of gym’s existence to …

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Winning back old customers with email and outbound calling – how to reignite a dormant segment of customers

The best thing about having a ‘dormant’ segment of customers is that they are still your customers, and using email and outbound calling is a great way to reignite their interest. Just because they haven’t engaged and been to the fitness center in a while, doesn’t mean they aren’t still interested in what you have …

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Gym social media marketing: how to build a social media presence that will grow a community

Fitness studios and gyms need to have an active online presence to stay relevant in the digital world, gym social media marketing is central to success for overall gym marketing. Don’t know what to post on your social media platforms? Here is all you need to know to rock your digital marketing game. The role …

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reviews management for gyms

Reviews management for gyms: winning new members with social proof long before you ever hear from a new prospect

According to the latest research, more than 72 percent of clients don’t take action with regard to reviews management. That means whether you‘re a startup, or own an enterprise-level company with multiple locations, online reviews about your business have a direct impact on both revenue and reputation. Do you want to impact the purchasing decisions of your consumers?  Keep …

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Gym mobile marketing

Using gym mobile marketing can be one major way to improve your customer base and your fitness studio needs an effective marketing strategy to attract and engage prospective customers and compete in the industry. If you’re a gym owner and looking for ways to reach out to potential gym-goers, gone are the days when advertising …

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Gym digital marketing

Gym marketing: the complete guide to help you in 2022

Gym marketing: what’s working in 2022? A killer digital marketing strategy can do wonders for any business, and gyms or fitness centers are no exception. For example, you can increase exposure, drive sales, engage and target audiences in the fitness industry. Moreover, you can position your brand as an authority in the industry. An innovative …

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