Gym Marketing

community feedback an essential lever to your growth

Community feedback: an essential revenue lever to grow and stay competitive

The goal of every fitness studio is to achieve sustainable profitability and engage with its community. This is because the only way to generate consistent, long-term revenue is to make customers happy. But how could you know whether a community member is happy or unhappy with your services? Preparing survey questions for gym members is …

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Increase lead conversion by up to 50% with sales funnels

Increasing fitness studio lead conversion: improve by 50% with sales funnels

There is little doubt that sales funnels work. They’ve been shown to pull more than 50% more high-quality sales than standard marketing alone. Creating lasting relationships with customers is significantly easier if you begin with an efficient marketing funnel. This tactic plays a vital role in attracting new customers, increasing lead conversion rates, and boosting customer …

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brand partnership

4 critical steps to make brand partnerships exceed stakeholders’ expectations

A company can’t reach its goals without stakeholders and brand partnership. These interested parties provide the projects with financial support, help minimize the risks that may occur during implementation, and optimize how time and money are used.  Stakeholders’ participation in any project stage plays a key role in its success, and as such, they have …

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fitness-milestones-celebrate-to-grow-community

Building community through fitness milestones: small steps forward mean something big

When it comes to the fitness industry, customer retention is sometimes difficult; the increased competitiveness of the business, combined with a shortage of top-tier solutions, has contributed to the annual loss of gym members. For better client retention, a yearly client fitness anniversary party is excellent if you haven’t already started one. Maintaining a loyalty …

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how to improve customer engagement through technology

How to maximize member engagement and save time with marketing automation

Customer acquisition is the first step in a long-term growth strategy. To achieve sustainable growth and ensure your business thrives to the top, you must master customer acquisition and retention. While excellent customer acquisition techniques are vital to attract new customers, retention is also essential to avoid losing customers faster than you can add them …

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onboarding new members

How to build an automated customer onboarding flow that makes members happy

Just when you thought that your company had a reliable way to attract new clients, something happens; the onboarding process turns them off. There are two paths when onboarding new members: you can either set new clients up to stay with you for years or see them leave after a few months. The strategy of onboarding new …

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How to save gym time money lapsed trial engagement automations

How to save your gym money and time with lapsed trial re-engagement automations

Free trials are a common way for fitness businesses to attract and establish qualified contacts for prospective members. Whether booked through your website or requested directly, these trials provide you with a golden chance at a new client; prospects that have broken down boundaries and want to learn more about your business are as good …

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birthday-recognition-engagement-organic-growth

Birthday recognition engagement – your untapped organic growth lever for your fitness community

There are many approaches to boosting member lifetime value with gestures that create a big impact. However, the art of building lifelong relationships with your customers stems from the little things. Birthday recognition falls in the category of “the little things that go a long way”. Take for example simple birthday recognition wishes. We’re never …

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online reviews for gyms good bad and inbetween

Online reviews for gyms: the good, the bad, and how to nail them both

Access to the Internet has been a boon for democracy and evolving digital economies, encouraging customers to post reviews, share them on social media and search platforms, and interact with other people regarding their favorite businesses. It’s pretty simple to navigate and read reviews no matter what the service or product may be. Consumers publish …

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redefining engagement in the fitness industry

Redefining engagement in the fitness industry in 2022

The motto “The Customer Is Always Right” never goes out of style. But before the customer can be right, your company needs to make the connection and define engagement.  If you google “customer engagement,” you’ll get 1,080,000,000 results. And around 3,320,000,000 CRM (Customer Relationship Management) solutions offer their professional advice, with an array of graphics, …

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