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Gym Marketing

discussing gym intro offers at the front desk

When designing your fitness business’s intro offer, is a free trial really better?

As a fitness business, offering an intro offer to new customers can be a great way of attracting members and generating revenue. An intro offer is a discounted or special promotion that is available to new members for a limited time. There are two main types of intro offers that fitness businesses use: paid intro …

When designing your fitness business’s intro offer, is a free trial really better? Read More »

How to improve your members nutrition and wellness with the right pilates studio app 1

How to improve your members’ nutrition and wellness with the right pilates studio app

Nutrition and exercise are a big part of being fit. The combination of these two factors has the potential to increase weight loss programs while boosting overall health. Frustratingly, adopting a balanced diet and scientific nutrition plan necessitates a strong sense of commitment that not all fitness club members can accomplish on their own. However, …

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SOP for business

Earn back wasted time with updated SOPs for the delegation of tasks

Managers simply cannot handle every task for daily business operations on their own. When your workload is growing and you find yourself off-balance in the burnout zone – it is time to delegate with an updated SOP.  Delegation of tasks, however, can be complicated and time-consuming. Step-by-step approaches and practices such as analysis, explanation, or …

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how to easily drive conversions with custom sales pipeline management automation

How to easily drive conversion with custom sales pipeline management automation

A customer pipeline is a sequence of steps in a sale process that converts leads into clients. Many firms use a customer pipeline management to enhance sales and better identify potential clients, so they can blast sales rates higher.  Let’s keep it simple and straightforward: a pipeline management in sales is all potential deals you’re …

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SMS marketing for gyms

SMS and email marketing: one simple strategy to drastically boost your engagement

Gym marketing strategy leverages a wide variety of channels including voicemail, email, physical mailing, and text messages. Of these, email and SMS marketing for gyms are the most popular and widely used. What you might not know is that SMS campaigns can boost engagement up to 8x more than emails alone. SMS marketing has the …

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want to save energy and time 1

Want to save time & energy? Generate leads and nurture them automatically with marketing automation

Most gym owners know that efficient systems that can generate leads reliably are the pillars that help run a high-functioning, profitable business: operations, marketing, human resources, sales…you know these systems like the back of your hand. However, as you grow and scale your business, managing the ins and outs of every system becomes challenging. So, …

Want to save time & energy? Generate leads and nurture them automatically with marketing automation Read More »

reputation management how to effectively management your online reputation

Reputation management: how to effectively manage your online reputation using Google and Facebook review oversight

Online reviews are crucial to the success of your fitness business. A recent study conducted by customer service tech experts Dixa found that a staggering 93% of consumers read reviews online before buying something. Furthermore, 79% of consumers place as much trust in online reviews as they do recommendations from friends and family. Therefore, you …

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chat widgets fitness leads

Chat widgets: the secret to growing your fitness studio’s leads while you kick back and relax?

How well is your website generating leads? If it isn’t capturing as many leads as it should, then it might be missing an important feature — website chat widget. Chat widgets are little windows that pop up on a website and allow visitors to chat with a customer service representative in real time. It’s human-to-human …

Chat widgets: the secret to growing your fitness studio’s leads while you kick back and relax? Read More »

email and sms marketing

Email combined with SMS: engage subscribers in your database more efficiently

One of the pillars of a gym’s digital marketing strategy is email and SMS marketing. Email and SMS marketing help you to reach potential customers effectively so that you can increase conversion rates.  Estimates state that email marketing revenue is estimated to reach almost 11 billion by the end of 2023. Most experts agree that …

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save-money-with-better-data-management-duplicate-record-avoidance-for-the-win

Save money with better data management: duplicate record avoidance for the win

The effectiveness of your marketing efforts is largely a result of quality customer database management. Here’s the thing: many databases just aren’t well organized, which can lead to major oversights that waste your marketing budget. Therefore, you must master data management to avoid duplicate records and save your marketing budget. So, what’s the big deal?  Data …

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