Business

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The customer success experience you should expect from a platform partner

Technology has done wonderful things for the advancement of the health and fitness industry over the past 25 years. Trust me – I’ve seen it all. We wouldn’t be able to do even a fraction of what we do now in customer success without the great technology products and the innovation we’ve seen in multiple …

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Hapana Executive Gem Elliot

Hapana Executive Profile: Gem Elliott

For all the preparation that goes into launching a health club, or new location of a boutique studio concept, success or failure eventually falls at the hands of sales and marketing. Gem Elliott knows success firsthand. The devil is often in the details – in how the prospect’s needs are unpacked, in how their goals …

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7 CHARACTERISTICS of highly successful brands Corey Loehr

7 Characteristics of Highly Successful Brands

Launching a successful brand is no easy feat. It requires more than just the world’s best branding agency. Taking a holistic view of not only how you see your business, but also how your employees and customers experience your brand can be an introspective journey that leads to some periods of self-reflection and the need …

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The Fitness Business Podcast | COVID-19 Planning: Action Plan & Tips for Fitness Business Owners & Managers

Thank you to our incredible parters The Fitness Business Podcast for assembling a world-class panel of industry leaders to discuss a plan for COVID-19. You can watch the fill video here: Watch Now Be sure to follow The Fitness Business Podcast for more COVID-19 updates: https://www.facebook.com/fitnessbusinesspodcast  Here is the OneFitStop summary from the panel: Building Relationships and …

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4 Mistakes To Avoid Before Opening Your First Fitness Studio

Before eager fitness studio owners open their doors for business, they’ll need to surmount their fair share of challenges. The fitness industry has quickly evolved into a hyper-competitive space, and maintaining a successful club is becoming a more elusive feat. In fact, a whopping 8 out of 10 fitness businesses will shutter in their first …

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Yoga Studio Marketing: How to Reach New Kinds of Members

Everyone can benefit from yoga classes. But is your yoga studio marketing reaching everyone? Yoga comes with incredible benefits, and everyone deserves an opportunity to experience them. Learn how to break away from the traditional target market and recruit people you wouldn’t typically expect to see in a yoga class.  Yoga Studio Marketing: Offer senior …

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Fitness Studio Marketing: 10 Creative Marketing Ideas for the Growing Studio

Reaching your ideal audience has never been easier. People spend more time on their smartphones than ever nowadays, giving you more chances for your promotions to land in the hands of your dream clients. Time spent behind gym digital marketing can be extremely effective to drive new members through your doors. It can also be …

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2020 Is Here! How To Make The Best Of Your Systems In The New Year

Ahh, the New Year is upon us! Old habits of 2019 are being dropped like flies, and 2020 is filled with fresh motivation and determination. This new year is also a new decade, filled with enthusiasm and commitment to new goals being met. You can practically smell the treadmills spinning. Whether you are a traditional …

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Music Licensing: Do You Know The Music Rights For Your Studio?

Peloton’s music licensing problem In March of 2019, Peloton, the fitness brand that offers subscription-based online classes and in-home exercise equipment, was slapped with a $300 million lawsuit over copyright violations for allegedly failing to obtain music licensing synchronization rights for more than 1,000 songs it has used in its online classes. Peloton filed a …

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