Business Development

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Considerations In Thinking About How To Train Your Staff

Preparing your staff is probably the most crucial part of converting to a new gym management software. There are many considerations to be mindful of so members can be happier than ever under the new system. Learn how to properly train your staff to answer member questions and concerns while simultaneously mastering new software.  Start …

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What To Do About Inactive Members That Get Awakened When You Ask Them To Convert To A New System

The age-old question in the fitness business: Do you make contact with inactive members or let sleeping dogs lie? Both approaches here have a strong case. On one hand, reaching out to members that pay their bill every month but haven’t attended the gym in a few months could be just the motivation they need …

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7 Reasons Why High Grow Fitness Studios are Switching to OneFitStop in 2021

Having the type of software that best supports your fitness studio is crucial. You want user-friendly software that covers all of your needs in one stop, provides excellent support, doesn’t break the bank, and has all the features you want and need. Here are the top reasons why high growth fitness studios are switching to …

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How OneFitStop makes Migrating out of MINDBODY Completely Painless

There are plenty of reasons why you may be considering switching your fitness studio billing software: It’s too complicated. You’re stuck on hold with client services for hours. There are too many hidden fees, or you don’t feel like you’re getting your money’s worth.  However, the idea of migrating from one software to another may …

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Fitness Studio Sales Metrics: Important Points to Consider

Sales metrics are an essential component to running a successful fitness studio. After all, sales can be quantified and measured over a period of time. It can be used as a benchmark and tracked to determine performance. You can use these metrics to create goals and then work to reach those goals. If a goal …

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Fitness Studio Retention Metrics: How to Plan for Success

Retention metrics measure membership data in order to better serve your fitness customers. This, in turn, increases member retention. All Alumni  Sometimes reaching out to your canceled members and clients can be a great way to get them back. Perhaps you put together some special “we want your back” offer with a custom discount, or …

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Fitness Studio Reporting: The Importance of Tracking Member Demographics

Knowing your customer base is important when running any business. This is especially true for fitness studio owners as its success is membership driven. Gym digital marketing and demographics are key to having an edge on your competition. It helps you better serve your members and enables you to make important business decisions. While there …

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Health and Fitness Club Operations 101: Balancing Member Satisfaction and Business Success

We know that member satisfaction is key to the success of any membership driven business. However, there is a fine line between member satisfaction and members dictating how the business is ran. Setting the Precedence When a gym bends the rules for one member, an expectation is set that the behavior will repeat. Perhaps you …

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Fitness studio member retention: why you should focus on retention now at opening rather than later

There are many reasons to focus on member retention, starting from the very onset of the business. You may be thinking since you are a brand new business, you should strictly focus on getting new members and worry about retaining them down the road. However, keeping your current members is arguably even more important. The …

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