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You have a great concept, your studio is full and profitability is at an all time high. So maybe now is the best time to expand to your 2nd or 3rd fitness studio? If you’ve done the research, you’ve spoken to peers and you’ve run the number you may still not know the fundamentals of …
Expanding your fitness business – What you wish you’d be told Read More »
In the world of fitness, free trials have long been a common strategy used by boutique studios and big box gyms alike, to attract new members. While they may have been effective in the past, it’s time to reconsider this approach. In this article we explore 6 reasons why a free trial may not be …
Rethinking Free Trials: Why Fitness Studios Should Shift their Approach Read More »
A killer gym digital marketing strategy can do wonders for any business. And gyms or fitness centers are not an exception. From increasing exposure, driving sales, engaging and targeting the audience to positioning your brand as an authority in the industry, it can do everything. Gym Marketing- What Is Working in 2023 When you share …
Gym owners are constantly seeking new ways to improve their services and meet the needs of their members. One area that has been gaining attention in recent years is the use of spot selection for group exercise classes. Below we explore some of the key benefits that gyms can experience by implementing this technology. Maximize …
What is spot selection and why does your gym need it? Read More »
Nowadays, online advertising is a good way to attract clients, but gyms are brick-and-mortar locations. As a result, they will require traditional signage that can attract users. Considering that opening a gym is quite expensive, how much should you allocate for business sign cost alone? Let’s find out! How much should gym owners spend on …
How much should you spend on signage when opening a gym? Read More »
Don’t open a gym without calculating costs. Download the gym cost calculator today. The costs to start a gym can determine whether your business will sink or exceed expectations. Beginning to save for these starting costs ensures your gym is prepared to handle any hurdles you encounter along the way. There are a few things …
How much does it cost to start a gym in 2023? Read our complete guide Read More »
The essence of great product management can be boiled down to understanding a customer’s unique business needs and then translating those needs into business requirements that a development team can turn into something amazing. Understanding the distinctive business needs of a multi-location boutique fitness studio or health club becomes a lot easier when you’ve worked …
“Something I’ve learned in managing high-performance teams is that the best ideas don’t always come from the person with the most industry experience. They could just as easily come from a new person who brings a fresh perspective. As a leader, I simply want the best ideas.” – Travis Shannon Travis Shannon: profound background Travis …
Embracing change is never easy. Unless of course, you’ve demonstrated an ability to do it repeatedly, and excel in the process. Corey Loehr, Hapana’s Chief Revenue Officer, has built a life based upon embracing change. From throwing a spiker, to changing continents, to being an influencer of game changing technology solutions at the Intel Corporation, …
Launching a successful brand is no easy feat. It requires more than just the world’s best branding agency. Taking a holistic view of not only how you see your business, but also how your employees and customers experience your brand can be an introspective journey that leads to some periods of self-reflection and the need …
