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How to Get More Social Referrals Through Facebook For Your Fitness Studio

Facebook is the perfect place to leverage the power of social. With over 2 billion monthly active users, Facebook remains the World’s most popular social media platform – by a long shot. When it comes to boosting your brand recognition, social media should never be underestimated. Matter of fact, BlogZonics cites social referrals as the …

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What Building a Fitness Community Can Do For Your Bottom Line

When it comes to profitability and success, building a fitness community is everything. According to Runtastic, 40% of participants quit their fitness course shortly after they begin when they attend it individually, with no group. That rate drops to 6% when an individual exercises with a friend or group! Essentially, your clients want to be …

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How to Implement a Simple Loyalty Program at your Fitness Studio

One of the best ways to improve your business is to offer your customers something free. If you look online at any of the email lists you’ve likely up for, they’ve probably offered you a free e-book or another item. Why? Because customers like to feel important and they just like getting free stuff. Many …

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Fitness Studio Pricing: How to Determine the Perfect Balance Between Value and Retention

 pcIt’s perhaps one of the most common questions fitness club owners hear: “What’s your fitness center price point?” According to a recent survey in Shape magazine, pricing is among one of the top factors individuals consider when selecting new studio. However, consumers care about price as well as quality. If you set your fitness studio …

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membership models

How to Forecast Sales Based on Pay as You Go Revenue vs. Traditional Membership Models

Traditional gym membership models have suffered a few blows in recent years. From the Orange Theory Fitness investigation into unfair membership contracts to the Twitter storm after LA Fitness refused to cancel the contract of a couple when the woman became pregnant and the man had lost his job, fitness club members are gun shy …

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5 Simple Ways to Fill up Your Cycling Studio and Win Back Customers

If you’re looking for a straightforward way to increase your revenue for your cycling studio, look no further than clients who have already done business with you in the past. Assuming they didn’t stop coming to classes or sessions at your cycling studio because they were turned off by what you had to offer, targeting …

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The 3 Things Your Personal Training Clients Want But Aren't Telling You

The standard for what personal trainers’ clients are expecting in their experience is shifting. The only problem? They may not tell you before they walk out the door. Not to worry,  here’s what you need to know to stay ahead of the curve. Personal Training Clients want to know what to do between in-person training sessions. …

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Selling Yoga: How to Market Your Yoga Packages and Memberships as a Boutique Yoga Studio

Marketing so that you can sell yoga classes may feel unnatural and inorganic to the common yogi. After all, yoga promotes peace and relaxation while selling is one of the most stressful aspects of any business. But, if you want to a run a successful yoga studio, you will need to put a little time …

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