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Starting a gym: sell $1,000,000 in annual membership fees before opening day

Even before opening day, starting a gym requires a plan for how you’re going to sell memberships that will send your business revenue through the roof. It’s about creating a strong financial plan that sets solid, attainable goals on a consistent timely basis. Are you worried how to start a gym and generate revenue? Don’t …

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Gym business plan: 6 critical elements your gym business plan must include

Wondering how to start a gym? What are the most important factors you need to remember when developing your gym business plan? We’ve been there, that’s why we’ve outlined these things so your gym business will generate revenue – not hit the dust. You can’t ignore these things when starting your gym business if you …

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Lead Conversion: 6 Ways to Re-Qualify Your Offer Respondents for More Sales

Qualifying leads is an important step in the lead tracking and nurturing process. By funneling your qualified leads out you can easily sift through all of your contacts to figure out which ones are worth the extra effort. Qualified leads are more than just those who respond to your offers. They are leads who match …

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Facebook Lead Ads: The Secret to Creating More New Member Leads from Facebook

When you create an offer to advertise on Facebook, you essentially have two options— have your followers click a link that takes them to an opt-in page on your website or create a Facebook form right there. The best thing you can do? Make it easy on yourself and create the Facebook lead form right …

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Lead Nurturing: How to Use Automated Email Workflows to Convert More Leads to Members

After going through the process of successfully capturing leads, you may be asking yourself, now what do I do? Getting people to sign up for your offer or newsletter is only the first step in actually making sales. Just because someone gave you their information or showed interested in an offer doesn’t mean that they’re …

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Fitness Studio Marketing: 4 Killers of Your Customer Conversion Process

Your customer conversion process is like an art form: you need to have the right amount of balance and timing in order to succeed. People often make the mistake of focusing on small things like the colors in their logo, while ignoring mistakes that are silently killing their conversion rates. A great business model can …

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How to Promote Your Fitness Studio Offers on Facebook and Instagram

The best fitness studio offers in the world don’t mean anything unless people are seeing them. The best way to get people’s eyes on your latest offer? Social media. Facebook and Instagram are technically one company, but both great places for fitness studios to start focusing a gym digital marketing strategy. By creating great content …

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Marketing Automation: Simple Tools for Converting More Leads to Members

Marketing automation is a way of letting someone (or rather, something) do the work for you. After plugging in contacts, automation systems take your leads through a sales and marketing process. It’s all about contacting the right leads at the right time with the right content. Gathering leads is one thing, but converting your leads …

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Time Bounds and Offer Frequency: Plan Your Promotional Offers So They Don’t Commoditize Themselves

Once you’ve decided the best promotional offers to run for your studio, it’s time to think about how often you’re going to run them. Timing can be a tricky thing to figure out—if you offer too many people may get used to it, but if you offer too little you risk losing potential customers. Below …

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