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7 Unlikely Ways to Market Your Yoga Studio

You know that getting the word out is the first step in creating a successful yoga business; are you using the same old, tired methods that don’t appeal anymore, though? In order to market your yoga studio, you’ll need to set a base of traditional strategies mixed with new. Marketing your yoga studio can be …

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Yoga Studio Business Plan: Setting a Mantra for Success

Starting from the ground up, building a yoga studio business plan won’t be successful without proper research, testing, and trial and error. All of these factors combined will show you whether or not opening a yoga studio is for you. Once you’ve successfully nailed the elements that go into your business, you’ll need to set …

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Location, Decor: Why it Matters for Your Yoga Studio

The experience behind a brand is everything. When you enter a movie theater, you are immediately excited by the dim lights, brightly colored movie posters on the wall, and the fresh smell of buttery popcorn. Walking into a coffee shop usually means big, comfy chairs, a quiet, studious atmosphere, and the smell of fresh beans. …

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Naming a Yoga Studio: Choosing a Name That Reflects Your Branding Strategy

More than ever, people are seeking healthy alternatives to their normal lifestyle. Buzzworthy yoga studios are one of America’s favorite ways to relax, unwind, and stay toned. In 2016, nearly 37 million people regularly practiced yoga. It goes without saying that yoga studios are more and more popular in the last two years as a …

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Opening a yoga studio: costs, the perfect size, staffing

Opening a yoga studio isn’t just cute mats and spa water – if you’re in the business of yoga because you’d like to make a profit, you’ll need to know all the ins-and-outs of opening. Beginning a new business isn’t easy, and making a yoga studio profitable will take work. But knowing as much as …

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Fitness instructor job interview questions: how to hire for culture first

Determining the best fit for your fitness studio will come with preparing some awesome fitness instructor job interview questions. You’ll want to evaluate their experience, their fit in your studio, and their passion for health. Check out some of our favorite fitness job interview questions you can use in your upcoming interviews. They’ll show you …

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Gym food: the additional revenue potential of selling food at your facility

Are you thinking how to start a gym or is having gym food an asset, or a hindrance to your fitness studio? Though the added convenience is sure to excite new members, it can also be a challenge to stock and supply the right food for the right members. There’s the addition of new machines, …

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Gym staff: character traits to look for when hiring your team for day 1

How to start a gym and what to envision at your fitness studio on day 1? A long line of people ready to get their workout on? A surplus of full classes? Happy and smiling customers walking out your door? These are all our dream happenings after opening a fitness studio, and they’re very achievable. …

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Finance your gym: what’s the right option for you?

In order to finance your gym, you’ll need to vet all options. You might wonder how to start a gym and generate profit. Millions of Americans are considering starting gyms, and many lenders see this as a sound investment. Because not everyone has an extra $15,000-$50,000 sitting in their bank account, financing your startup gym might …

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Starting a gym: sell $1,000,000 in annual membership fees before opening day

Even before opening day, starting a gym requires a plan for how you’re going to sell memberships that will send your business revenue through the roof. It’s about creating a strong financial plan that sets solid, attainable goals on a consistent timely basis. Are you worried how to start a gym and generate revenue? Don’t …

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