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Fitness Studio Sales Metrics: Important Points to Consider

Sales metrics are an essential component to running a successful fitness studio. After all, sales can be quantified and measured over a period of time. It can be used as a benchmark and tracked to determine performance. You can use these metrics to create goals and then work to reach those goals. If a goal …

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Fitness Studio Retention Metrics: How to Plan for Success

Retention metrics measure membership data in order to better serve your fitness customers. This, in turn, increases member retention. All Alumni  Sometimes reaching out to your canceled members and clients can be a great way to get them back. Perhaps you put together some special “we want your back” offer with a custom discount, or …

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Fitness Studio Reporting: The Importance of Tracking Member Demographics

Knowing your customer base is important when running any business. This is especially true for fitness studio owners as its success is membership driven. Gym digital marketing and demographics are key to having an edge on your competition. It helps you better serve your members and enables you to make important business decisions. While there …

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Health and Fitness Club Operations 101: Balancing Member Satisfaction and Business Success

We know that member satisfaction is key to the success of any membership driven business. However, there is a fine line between member satisfaction and members dictating how the business is ran. Setting the Precedence When a gym bends the rules for one member, an expectation is set that the behavior will repeat. Perhaps you …

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Fitness studio member retention: why you should focus on retention now at opening rather than later

There are many reasons to focus on member retention, starting from the very onset of the business. You may be thinking since you are a brand new business, you should strictly focus on getting new members and worry about retaining them down the road. However, keeping your current members is arguably even more important. The …

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Fitness Studio Owner Checklist: What to Do in Your First 60 Days of Opening to Ensure Member Retention

Like any new business, the first couple months of being open will set the tone of reputation for years to come. In some cases, those initial few months will determine whether the business thrives or dives. There are some important factors to be mindful of during this time to give your new studio the best …

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7 Keys to Fitness Studio Member Retention from Day One

Congratulations! You opened a new fitness studio. Through the ups and downs of the setup process, learning the ins and outs of the franchise model, and highs and lows of pre-sale, you watched your vision become a reality! Advertising dollars are being spent so the new members can roll in and enjoy this swanky new …

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How to Discuss Compensation with Your Yoga Staff

After hiring the stellar candidates, you’ll want to work through any yoga compensation questions they may have. Determining payroll for your yoga staff can be intimidating but needs to be honest and spoken about early. There are several different options you can take when it comes to paying your yoga staff – but make sure …

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Selling Yoga Packages: Planning Your Offers to Create Lifelong Members

Yoga packages are a great way to bring in more revenue in a creative way. We all know pay-per-class packages are the traditional way to sell yoga. However, creating a membership program at your yoga studio is a great way to encourage customers to participate more often. Fuller classes will equate to more traffic, and …

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