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In the world of fitness, free trials have long been a common strategy used by boutique studios and big box gyms alike, to attract new members. While they may have been effective in the past, it’s time to reconsider this approach. In this article we explore 6 reasons why a free trial may not be …
Rethinking Free Trials: Why Fitness Studios Should Shift their Approach Read More »
A killer gym digital marketing strategy can do wonders for any business. And gyms or fitness centers are not an exception. From increasing exposure, driving sales, engaging and targeting the audience to positioning your brand as an authority in the industry, it can do everything. Gym Marketing- What Is Working in 2023 When you share …
“This was the year of evolution for the company” – Corey Loehr CRO This year we at Hapana underwent a company rebrand. Including a new name, a redesign of our company’s logo and visual identity, as well as a new website. Shift were the branding agency that Hapana recruited to help guide the process because …
Hapana, 4 time winner at The Transform Awards Asia! Read More »
Don’t open a gym without calculating costs. Download the gym cost calculator today. The costs to start a gym can determine whether your business will sink or exceed expectations. Beginning to save for these starting costs ensures your gym is prepared to handle any hurdles you encounter along the way.There are a few things to …
How much does it cost to start a gym in 2023? Read our complete guide Read More »
Launching a successful brand is no easy feat. It requires more than just the world’s best branding agency. Taking a holistic view of not only how you see your business, but also how your employees and customers experience your brand can be an introspective journey that leads to some periods of self-reflection and the need …
In the world of Facebook ads, there are endless possibilities to market your business and promote offers. If you’ve ever tried to advertise on Facebook before, you may have run across some confusion. With all the different types of ads, design options, and the ability to boost posts, it can be hard to differentiate between …
Facebook Ads: Boost Posts or Use Ad Builder? What’s Best for Your Fitness Studio? Read More »
Thank you to our incredible partners The Fitness Business Podcast for assembling a world-class panel of industry leaders to discuss a plan for COVID-19. You can watch the fill video here: Watch Now Be sure to follow The Fitness Business Podcast for more COVID-19 updates: https://www.facebook.com/fitnessbusinesspodcast Here is the OneFitStop summary from the panel: Building Relationships …
Physical and intellectual disabilities affect every group of people from various socioeconomic backgrounds, ethnicities, religion, and gender. Yet, the disabled are consistently left behind in the health and wellness industry. The barriers to entry and participation for this community include transport difficulties, lack of knowledge to resources and aides, substandard community facilities, and low expectations …
How Gyms Can Be More Inclusive For Members With Disabilities Read More »
“Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and consistent effort.” – Paul J Meyer Any savvy business owner aims to save time and work smarter. Depending on the size of your business, as a fitness studio owner, you don many hats throughout the day as …
4 Productivity Software Tools For Smart Fitness Studio Owners Read More »
Whether you’re a spin cycle studio or personal trainer, you’ve almost certainly dealt with no shows and late cancellations. They cost you revenue, cause cash flow problems, and are an inconvenience to you and your paying members. Here are four tips to help cut down on the no shows and late cancels plaguing your business. …
4 Tips To Minimize No Shows And Last Minute Cancellations For Your Fitness Business Read More »
