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Corey Loehr

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Selling Yoga Packages: Planning Your Offers to Create Lifelong Members

Yoga packages are a great way to bring in more revenue in a creative way. We all know pay-per-class packages are the traditional way to sell yoga. However, creating a membership program at your yoga studio is a great way to encourage customers to participate more often. Fuller classes will equate to more traffic, and …

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Yoga Studio Business Plan: Setting a Mantra for Success

Starting from the ground up, building a yoga studio business plan won’t be successful without proper research, testing, and trial and error. All of these factors combined will show you whether or not opening a yoga studio is for you. Once you’ve successfully nailed the elements that go into your business, you’ll need to set …

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Location, Decor: Why it Matters for Your Yoga Studio

The experience behind a brand is everything. When you enter a movie theater, you are immediately excited by the dim lights, brightly colored movie posters on the wall, and the fresh smell of buttery popcorn. Walking into a coffee shop usually means big, comfy chairs, a quiet, studious atmosphere, and the smell of fresh beans. …

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Naming a Yoga Studio: Choosing a Name That Reflects Your Branding Strategy

More than ever, people are seeking healthy alternatives to their normal lifestyle. Buzzworthy yoga studios are one of America’s favorite ways to relax, unwind, and stay toned. In 2016, nearly 37 million people regularly practiced yoga. It goes without saying that yoga studios are more and more popular in the last two years as a …

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Opening a yoga studio: costs, the perfect size, staffing

Opening a yoga studio isn’t just about cute mats and spa water – if you’re looking to make a profit in the yoga industry, you’ll need to understand the ins-and-outs of the business. Knowing about the hot yoga near you, yoga dimensions, and other yoga studios in the area can help you understand the competition …

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Fitness instructor job interview questions: how to hire for culture first

Determining the best fit for your fitness studio will come with preparing some awesome fitness instructor job interview questions. You’ll want to evaluate their experience, their fit in your studio, and their passion for health. Check out some of our favorite fitness job interview questions you can use in your upcoming interviews. They’ll show you …

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Gym food: the additional revenue potential of selling food at your facility

Are you thinking how to start a gym or is having gym food an asset, or a hindrance to your fitness studio? Though the added convenience is sure to excite new members, it can also be a challenge to stock and supply the right food for the right members. There’s the addition of new machines, …

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Gym staff: character traits to look for when hiring your team for day 1

How to start a gym and what to envision at your fitness studio on day 1? A long line of people ready to get their workout on? A surplus of full classes? Happy and smiling customers walking out your door? These are all our dream happenings after opening a fitness studio, and they’re very achievable. …

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