Corey Loehr

onboarding new members

How to build an automated customer onboarding flow that makes members happy

Just when you thought that your company had a reliable way to attract new clients, something happens; the onboarding process turns them off. There are two paths when onboarding new members: you can either set new clients up to stay with you for years or see them leave after a few months. The strategy of onboarding new …

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online reviews for gyms good bad and inbetween

Online reviews for gyms: the good, the bad, and how to nail them both

Access to the Internet has been a boon for democracy and evolving digital economies, encouraging customers to post reviews, share them on social media and search platforms, and interact with other people regarding their favorite businesses. It’s pretty simple to navigate and read reviews no matter what the service or product may be. Consumers publish …

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Hapana Executive Profile Rick Jones

Hapana executive profile: Rick Jones

The essence of great product management can be boiled down to understanding a customer’s unique business needs and then translating those needs into business requirements that a development team can turn into something amazing. Understanding the distinctive business needs of a multi-location boutique fitness studio or health club becomes a lot easier when you’ve worked …

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Fred Elias

Hapana executive profile: Fred Elias

Depending on the structure of any organization, the role of a Senior Vice President/Strategic Manager comes with numerous responsibilities. Being in the fitness and technology field for over 20 years, Fred Elias has embraced the role of VP of Strategic Partnerships with complete dedication and commitment. Fred’s previous experience as the VP of Operations proves …

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Hapana Executive Gem Elliot

Hapana Executive Profile: Gem Elliott

For all the preparation that goes into launching a health club, or new location of a boutique studio concept, success or failure eventually falls at the hands of sales and marketing. Gem Elliott knows success firsthand. The devil is often in the details – in how the prospect’s needs are unpacked, in how their goals …

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Gym email marketing

Gym email marketing: a guide to best practices in 2022

When it comes to turning new leads into loyal members, few gym digital marketing strategies compare with gym email marketing. After the travails of the past two years, attracting new clients and retaining current ones will be top of mind for gym owners in 2022. Email marketing generates a return of $42 for every $1 spent …

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Winning Back Old Customers with Email and Outbound Calling – How to reignite a dormant segment of customers

The best thing about having a ‘dormant’ segment of customers is that they are still your customers, and using email and outbound calling is a great way to reignite their interest. Just because they haven’t engaged and been to the fitness center in a while, doesn’t mean they aren’t still interested in what you have …

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How To Present Your Vision For the Upcoming Year To Your Team In a Compelling Way

By: Corey Loehr Hybrid meetings across multiple generations could spell confusion regarding your ability to communicate and articulate a vision. But it doesn’t have to be so. Here’s how to present with clarity and confidence. It doesn’t matter whether you communicate with team members in person or online; what you deliver and how you deliver …

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How to Spot Your Next Star Leader Today

In challenging times not everyone handles everything that is going on in your business environment. However, it’s the star performers in your team that will. They separate themselves from the pack by having innate traits that shine through. Spotting your next star leader is going to help you in the future. Be on the lookout …

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